Full Year Results and Annual Report 2019.

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February 21, 2020 – Today we have published the Annual Report 2019. On this page you will find all relevant information, documents and the recording of the conference.

3.3 mn units

Group Unit Sales

2018: 3.4 mn

172.7 billion


2018: € 167.4 billion

9.7 billion

R & D Expenditure

2018: €9.1 billion

4.3 billion

Group EBIT

2018: € 11.1 billion

10.3 billion

Adjusted EBIT*

2.7 billion

Net Profit

2018: € 7.6 billion

1.4 billion

Free Cash Flow of Industrial Business

2018: € 2.9 billion


Earnings per share

2018: €6.78



2018: € 3.25

While our results in 2019 reflect ongoing strong customer demand for our attractive products, we cannot be satisfied with our bottom line. Above all, material adjustments affected our financial results last year. The future of the Daimler Group lies in CO2-neutral mobility as well as in consistent digitization, leveraging its full potential in our products and our processes. To achieve that, we have substantially ramped up our investments into new technologies. We are determined to materialize our technological leadership and at the same time to significantly improve profitability. To this end, measures to cut costs and to increase cash flows are necessary. In 2019, we defined them and we have started executing. We will take the necessary actions to enhance our financial strength as the basis for our future strategy.

Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG

Sustainable business strategy

Daimler faces the challenges posed by the transformation of the automotive industry with a sustainable business strategy. Demand for individual mobility and the worldwide transport of goods and people will continue to grow and will continue to form the basis for the core business as a vehicle manufacturer. The premium market for passenger cars will continue to grow sustainably and faster than the volume market in the future. At the same time, Daimler is consistently committed to CO₂-neutral mobility. In order to achieve the CO₂ targets and to finance the important future fields of electric mobility and connectivity, enormous technical and financial efforts are required. The resulting costs require comprehensive measures to increase efficiency, streamline the company and increase the free cash flow.

Reduction of material and administrative costs and personnel costs

Those measures include the significant reduction of material and administrative costs and the reduction of personnel costs by more than €1.4 billion by the end of 2022. The aim is to cut jobs worldwide in a socially responsible manner, including the reduction of management positions.

Product and electrical offensive

Daimler will continue its product and electrical offensive in the current year: To this end, Mercedes-Benz Cars is launching among others the new S-Class with the latest version of the MBUX multimedia system. In addition, the model range will also include numerous variants with 48-volt technology. The EQA will be the first fully electric SUV compact model to be launched this autumn. Overall, Mercedes-Benz plans to quadruple the share of plug-in hybrids and fully electric vehicles in total sales in 2020. Mercedes-Benz Vans is expanding its product portfolio to include the all-electric EQV van. This is linked to a further increase in the company’s own battery production: Batteries for electric vehicles will be manufactured in nine plants at seven locations on three continents.

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