Mercedes Honeycomb radiator

The history behind the brand.

The Mercedes-Benz brand was born under a lucky star: the current trademark comprising a three-pointed star in a laurel wreath was created in 1925 – in time for the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie., which together became Daimler-Benz AG, in summer 1926.

Vision Mercedes Simplex.

Shines out for over 120 years.

A good brand name has international appeal. “Mercedes” is one of the most famous and most traditional.

The Mercedes star is born.

In 1900 Paul and Adolf Daimler adapted a three-pointed star for use as the brand logo.

From Daimler to Mercédès.

The brands that preceded Mercedes-Benz initially used trademarks that were based on the company names.

Gears and laurel wreaths.

Benz advertised with a new, catchy signet at the start of the 20th century.

The story of the Mercedes star.

The stories of the Mercedes star and the laurel wreath began 17 years before the merger.

Motoring under a lucky star.

A free-standing, vivid star in a circle established itself on cars produced by the Mercedes-Benz brand.