AI visual.

Artificial Intelligence.

Mercedes-Benz uses Artificial Intelligence (AI) across the entire value chain, from development and production to sales and services. With our “AI First” strategy, we are embedding AI deeply into products, processes and our corporate culture.

Our aim is to accelerate innovation, make processes more efficient, support employees in their day-to-day work and continuously enhance the customer experience. We invest specifically where AI delivers measurable value for value creation and competitiveness. We rely on applications developed in-house as well as collaboration with leading technology partners. This secures our access to the most powerful technologies worldwide.

AI Strategy of Mercedes-Benz.

Our AI strategy is built on a strong technological foundation and four roles that our employees take on.

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Innovation along the entire value chain.

Mercedes-Benz integrates artificial intelligence across its products and processes, from development and production to sales and after-sales services.

More about how we use AI
Britta Seeger.

Technology delivers its impact through the people who use and shape it. That is why, when it comes to Artificial Intelligence, we invest not only in a strong technological foundation, but above all in developing our employees’ capabilities and fostering a culture of learning. In this way, we accelerate innovation, make better decisions and create real value for Mercedes-Benz.

Britta Seeger
Member of the Board of Management of Mercedes-Benz Group AG. People & Enterprise Tech and Labour Director.
Britta Seeger.
Rollout is part of the long-term digital and AI strategy.

Core processes with global n8n rollout.

Through a strategic partnership with German low-code automation company n8n, Mercedes-Benz is rolling out a global platform that enables employees worldwide to design and deploy AI-powered workflows directly in operational processes.

More on AI automation with n8n

The gloabl introduction of AI at the worklplace of Mercedes-Benz.

AI at every digital workplace.

Mercedes-Benz is making artificial intelligence the standard of the digital workplace – worldwide.

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Visual Handling with AI.

Handling AI.

We believe that Artificial Intelligence can help to positively shape the future and improve our customers’ mobility experience. In addition to AI’s great potential, we are aware of the risks and uncertainties associated with it.

Handling AI Overview

Digital Factory Campus Berlin.

Partnerschaft mit Cognition.

Mercedes-Benz leverages AI-powered development tools to accelerate software development and drive innovation across the entire value chain.

More on the partnership