Artificial Intelligence at Mercedes-Benz - Innovation along the entire value chain.

Artificial intelligence at Mercedes-Benz

Innovation along the entire value chain.

Mercedes-Benz deeply integrates Artificial Intelligence into its products and processes, from development and production to sales and aftersales.

With our AI First strategy, we make processes more efficient, accelerate innovation and make data-driven decisions. This creates more scope for value-adding activities and strengthens the interaction between people and technology. Together with leading technology partners, we continuously advance AI and unlock new applications for Mercedes-Benz.

Mercedes-Benz uses AI across all key areas of the company:

Development Procurement Production Sales & Marketing Aftersales Software Development

AI accelerates development processes and helps bring innovations into series production more quickly and efficiently.

AI simplifies and accelerates procurement, supports data-driven decisions and creates greater transparency when evaluating supplier quotations.

Automated processes, intelligent knowledge management and easier data analysis within the MO360 digital production ecosystem increase quality and efficiency at our plants.

AI supports personalised customer engagement, data-driven marketing decisions and the development of relevant customer experiences.

AI supports customer service, diagnostics and maintenance processes, thereby contributing to an improved customer experience.

Behind the scenes, AI also delivers greater precision, speed and support, for example through the use of agentic AI in software development.

At the Mercedes-Benz plant in Rastatt, an AI-powered paint shop optimises the painting process in real time.
At the Mercedes-Benz plant in Rastatt, an AI-powered paint shop optimises the painting process in real time.
Microsoft 365 Copilot establishes AI as an integral part of the digital workplace at Mercedes-Benz. As a central platform, it brings together AI applications, internal knowledge and specialised chatbots in a secure, scalable environment.
Microsoft 365 Copilot establishes AI as an integral part of the digital workplace at Mercedes-Benz. As a central platform, it brings together AI applications, internal knowledge and specialised chatbots in a secure, scalable environment.
AI-powered crash simulations increase the accuracy of virtual vehicle tests from the earliest stages of development.
AI-powered crash simulations increase the accuracy of virtual vehicle tests from the earliest stages of development.
Automated driving: AI analyses sensor data in fractions of a second and supports the development of intelligent driver assistance and automation functions.
Automated driving: AI analyses sensor data in fractions of a second and supports the development of intelligent driver assistance and automation functions.
The Digital Factory Chatbot Ecosystem makes it easier for employees to access and work with relevant production data.
The Digital Factory Chatbot Ecosystem makes it easier for employees to access and work with relevant production data.
The XENTRY Vehicle Detector makes damage detection in workshops faster and easier.
The XENTRY Vehicle Detector makes damage detection in workshops faster and easier.
At the Mercedes-Benz plant in Rastatt, an AI-powered paint shop optimises the painting process in real time.
Microsoft 365 Copilot establishes AI as an integral part of the digital workplace at Mercedes-Benz. As a central platform, it brings together AI applications, internal knowledge and specialised chatbots in a secure, scalable environment.
AI-powered crash simulations increase the accuracy of virtual vehicle tests from the earliest stages of development.
Automated driving: AI analyses sensor data in fractions of a second and supports the development of intelligent driver assistance and automation functions.
The Digital Factory Chatbot Ecosystem makes it easier for employees to access and work with relevant production data.
The XENTRY Vehicle Detector makes damage detection in workshops faster and easier.
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Strengthening Knowledge Sharing Across the Company

Mercedes-Benz promotes a corporate culture centred on knowledge sharing, learning and the practical application of AI. With tailored learning opportunities for employees and leaders, as well as company-wide formats such as AI Week and the AI Hackathon, we empower our workforce to use AI safely and effectively, as Takers, Builders, Shapers or Leaders. In this way, we create the foundation for embedding AI sustainably throughout the company.

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The Mercedes-Benz AI Competence Centre

Mercedes-Benz operates a company-wide AI Competence Centre that drives the introduction of new AI technologies across the company.

The Competence Centre focuses on two areas:

  • Technology and Infrastructure: It identifies emerging technologies, further develops the IT infrastructure and provides standardised frameworks, platforms, tools and services to all areas of the company.
  • Enablement and Advisory: It supports business areas and their employees with advice, AI training and methods for safe and compliant use.
Intelligent partnerships Close

Combining Strengths Through Intelligent Partnerships.

Innovation is created through collaboration, where expertise and vision come together. That is why Mercedes-Benz relies on strong partnerships with academia, policymakers and other companies when using AI. Through our involvement in the Innovation Park Artificial Intelligence (IPAI) in Heilbronn, for example, Mercedes-Benz strengthens its exchange with start-ups, research institutions and technology companies. This gives us new impetus, enables us to share best practices and allows us to jointly develop innovative solutions for the mobility of tomorrow.

Daniel Eitler, Mercedes-Benz AI, Data & Cyber Security.

At Mercedes-Benz, we aim to unlock the full potential of AI as a catalyst for transformation. We empower our management, provide broad access to AI technologies for our employees and focus on use cases that deliver the greatest value for our customers while boosting productivity across the entire value chain.

Daniel Eitler
Chief Artificial Intelligence & Data Officer Mercedes-Benz
Daniel Eitler, Mercedes-Benz AI, Data & Cyber Security.
AI visual.

Artificial intelligence at Mercedes-Benz.

At Mercedes-Benz, we see artificial intelligence as a key technology and a driver of innovation. We apply AI across the entire value chain.

Artificial intelligence overview
Visual Handling with AI.

Handling AI.

We believe that Artificial Intelligence can help to positively shape the future and improve our customers’ mobility experience. In addition to AI’s great potential, we are aware of the risks and uncertainties associated with it.

Handling AI Overview