Mercedes-Benz AG
Mercedesstraße 120
70372 Stuttgart
Germany
Phone: +49 7 11 17-0
E-Mail: dialog@mercedes-benz.com
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Represented by the Board of Management:
Ola Källenius, Chairman; Jörg Burzer, Mathias Geisen, Olaf Schick, Michael Schiebe, Britta Seeger, Oliver Thöne, Harald Wilhelm
Chairman of the Supervisory Board: Martin Brudermüller
Court of Registry: Stuttgart; commercial register no. 762873
VAT ID: DE 32 12 81 763
All information about our products can be found on your country-specific Mercedes-Benz product page.
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AI Strategy of Mercedes-Benz
The success of our AI strategy depends not only on technology, but above all on the people who use and further develop it. That is why we pursue a holistic approach, from the technological foundation and its use in day-to-day work to the development of new solutions and their strategic advancement.
Our AI Pyramid, with its four roles of Taker, Builder, Shaper and Leader, shows how these building blocks interact and the role our employees play.
The Mercedes-Benz AI Pyramid describes how we embed AI throughout the company. Four roles, Taker, Builder, Shaper and Leader, are built on a technological foundation comprising platforms, governance and security.
Together, the four roles ensure that AI can realise its potential across the entire value chain, from broad use in day-to-day work to the strategic development of new products, services and business models.
Our North Star: to build the world’s most desirable cars, accelerated by data and AI.
Our AI First strategy is built on a strong technological foundation: secure platforms for the use of models and agents, clear governance guardrails and responsible standards for the use of AI. The four roles create impact on this foundation.
Takers form the broad base of our AI strategy: employees who use AI-powered tools for routine tasks, research, communication and collaboration. They do not need to be AI experts. What matters is that they integrate AI into their area of work safely, competently and critically.
Builders are specialised teams and developers who implement specific AI applications. They automate processes and scale use cases with measurable business value. Builders combine technological expertise with a deep understanding of business requirements.
Shapers advance the strategic use of AI at Mercedes-Benz. They identify new areas of application, assess technological trends and develop specific applications, services and business models from them. In this way, they help transform individual AI use cases into scalable solutions for products, processes and customer experiences.
Leaders create the conditions for AI to deliver impact. They set priorities, promote the development of AI capabilities and embed the use of AI in their teams and areas of responsibility.
“AI First” means incorporating Artificial Intelligence into products, processes and decisions from the outset, and fundamentally rethinking business processes with AI at their core rather than merely adding it.
Mercedes-Benz uses AI across the entire value chain: in development, production, sales and service.
The AI Pyramid describes how Mercedes-Benz embeds Artificial Intelligence within the company. Four roles, Taker, Builder, Shaper and Leader, are built on a technological foundation comprising platforms, governance and security and jointly drive the AI transformation.
AI supports employees in areas including research, communication, knowledge management, data analysis and the automation of routine tasks. The aim is to create time for value-adding, creative and strategic activities.
This article was last updated in September 2026.
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