Reported EBIT of Mercedes-Benz Cars increased by 5.8% to €455 million (Q3 2025: €430 million). Adjusted EBIT amounted to €560 million (Q3 2025: €1,139 million), corresponding to an adjusted return on sales of 2.5% in the third quarter (Q3 2025: 4.8%). In the first nine months, the adjusted return on sales reached 3.5%. Benefits from efficiency measures partly offset currency effects, a lower earnings contribution from the Chinese market, as well as higher expenditure for market-launch campaigns and product lifecycle measures amid the execution of the company’s largest-ever product launch programme.
Mercedes-Benz Cars continued to execute its product launch programme, with clear momentum from its new model portfolio. Total sales outside China developed positively in the third quarter, supported by growth in Europe (+5%), particularly in Germany (+13%), and in the United States (+6%). Supported by the continued rollout of new models, product momentum has contributed to three consecutive quarters of sales growth outside China. In the third quarter, Mercedes-Benz Cars achieved its highest-ever quarterly BEV sales, up 61% year-on-year and 29% compared with the second quarter. The global BEV share reached an all-time high of 16.8%, while BEVs and plug-in hybrids together accounted for 25% of global car sales. In Europe, almost one in two cars sold was electrified (xEV), and every third was fully electric. Customer demand for the new electric portfolio remains strong, with order books for key models in Europe extending well into 2027. Sales of the Core segment outside China increased, driven by significant growth in Europe and a positive contribution from the electric GLC, which was awarded “German Premium Car of the Year 2027”. The ramp-up of the all-new CLA, awarded “Car of the Year 2026” and “Best Performer” in Euro NCAP, supported sales in the Entry segment. The S-Class is seeing strong customer demand as the new model ramps up, with sales outside China more than doubling compared with the second quarter. In October, the new S-Class was awarded “2027 MotorTrend Car of the Year”. Overall, Mercedes-Benz Cars sold 407,232 vehicles (Q3 2025: 441,453), down 8%, primarily reflecting challenging market conditions and intense competition in China.
The new model portfolio is also bringing the company’s technology programme to customers at scale. MB.OS, the in-house Mercedes-Benz operating system, is being introduced in all new or updated models, regardless of powertrain. Every new Mercedes-Benz is therefore software-defined and can be updated over the air across all vehicle domains, including driver assistance. Following China and the United States, point-to-point assisted driving is set to launch in the first German cities by the end of 2026. In automated driving, Mercedes-Benz and NVIDIA will expand their strategic partnership to jointly develop the next generation of driver-assistance and automated-driving systems, combining Mercedes-Benz engineering and MB.OS with NVIDIA’s computing and AI technologies. On the powertrain side, Mercedes-Benz continues to offer customers both all-electric vehicles and high-tech combustion engines with 48-volt hybrid technology, without compromise.
Earlier this month, Mercedes-AMG presented the new Mercedes-AMG GT SUV. The first full-size SUV developed entirely in-house in the brand’s 59-year history is the second new model based on the AMG.EA high-performance architecture, following the recently unveiled Mercedes-AMG GT 4-Door Coupé.