Mercedes-Benz Pride Star.

We celebrate every road you take

Mercedes-Benz PRIDE.

Mercedes-Benz is a global and open-minded company that promotes an inclusive corporate culture based on mutual respect, appreciation, and fairness, where a person's background, age, gender, gender identity, or sexual orientation do not matter. We are committed to fostering an environment free from discrimination. Our goal is to ensure equal opportunities for everyone. With Mercedes-Benz PRIDE, we proudly stand up for exactly that.

We value individuality and we are enriched by our sense of diversity. This means that all of our employees should feel comfortable embracing who they are and expressing their sexual orientation and gender identity.

In close collaboration between company management, social partners and our queer employee networks – such as UNITY, Spectrum and Queers & Friends – we have been advocating for the LGBTIQ+ community from both within and outside of Mercedes-Benz for many years. This collaborative approach exemplifies the company's commitment to fostering a culture of diversity, appreciation and respect for all employees, including those who belong to the LGBTQIA+ community. With dialogue formats, online training sessions, and an open invitation for all employees to take part in PRIDE activities, we aim to foster an inclusive workplace culture. Our goal is to create a working environment where different perspectives, experiences, and skills come together, enabling everyone to reach their full potential and contribute to our shared success as a company.

“Mercedes-Benz Voices”

In the “Mercedes-Benz Voices” format, Valentin Novosel talks about his personal transformation and why it is so important to be able to be who you are in the workplace.

Video in German language. You can use the CC button to show English subtitles.

Taking part since 2014: Mercedes-Benz at Stuttgart PRIDE

In many cities, we support local communities by, for example, taking part in PRIDE parades. In this way, we express our support for diversity and equal opportunities.

The company has been represented at Christopher Street Day in Stuttgart for many years.
The company has been represented at Christopher Street Day in Stuttgart for many years.
Employees from across the company are participating – here with CEO Ola Källenius.
Employees from across the company are participating – here with CEO Ola Källenius.
The company is represented with a specially designed truck and a walking group.
The company is represented with a specially designed truck and a walking group.
The LGBTQI+ network of Mercedes-Benz 'Queers & Friends' is also taking part.
The LGBTQI+ network of Mercedes-Benz 'Queers & Friends' is also taking part.
The employees demonstrate for acceptance and respect at the Stuttgart PRIDE.
The employees demonstrate for acceptance and respect at the Stuttgart PRIDE.
The Mercedes-Benz Pride motto: We celebrate every road you take.
The Mercedes-Benz Pride motto: We celebrate every road you take.
The company has been represented at Christopher Street Day in Stuttgart for many years.
Employees from across the company are participating – here with CEO Ola Källenius.
The company is represented with a specially designed truck and a walking group.
The LGBTQI+ network of Mercedes-Benz 'Queers & Friends' is also taking part.
The employees demonstrate for acceptance and respect at the Stuttgart PRIDE.
The Mercedes-Benz Pride motto: We celebrate every road you take.

Free & Equal.

We reaffirmed our commitment to Mercedes-Benz PRIDE by joining the UN Global Compact initiative to combat discrimination against gay, bi, trans and intersex (LGBTI+) people in 2018.

This article was last updated in February 2025.

Star on hill.

Diversity.

Who we are: Uniqueness makes us successful as a team. Learn everything about our initiatives on diversity, equity and inclusion.

Cultural diversity and internationality.

Cultural diversity.

Many nationalities. One team.

Women at Mercedes-Benz.

Women at Mercedes-Benz.

A strategic field of action at Mercedes-Benz is the advancement of women.

Inclusion.

Different together.

People with disabilities at Mercedes-Benz.