Mercedes-Benz USA | Mercedes-Benz Group > Company > Mercedes-Benz in North America

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, Georgia is responsible for the distribution, marketing, customer service and financial services – including leasing, financing and insurance – for all Mercedes-Benz products in the United States. Our valued employees serve customers and dealerships across the country. MBUSA offers drivers a diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the United States.

Key figures 2025 (Retail Sales)

343,200

Mercedes-Benz vehicles sold in total

303,200

Mercedes-Benz cars sold

40,000

Mercedes-Benz Vans sold

“Driving Your Future”

“Driving Your Future” is Mercedes-Benz USA's corporate social responsibility initiative to support educational programs that empower the next generation. As part of our commitment to positively impact communities where employees live and work, MBUSA has partnered with Safe Kids Worldwide and Junior Achievement USA to create and support programs focused on technology, career readiness, and injury prevention to help the next generation succeed.

More about Driving Your Future

MBUSA History:

Although Mercedes-Benz USA, LLC was founded in 1965, importation of Mercedes-Benz vehicles actually began in 1952 under Max Hoffman. Mr. Hoffman was a driving force behind the car that cemented the identity of Mercedes-Benz in North America: the iconic 300SL Gullwing, presented to the world at the New York Auto Show in 1954.

By 1957, Mercedes-Benz was in a position to expand its reach in the United States and entered into a distribution agreement with Studebaker-Packard Corporation. Eight years later, the company struck out on its own, forming Mercedes-Benz USA. Over the following years, MBUSA grew into a nationwide organization, now employing nearly 1,700 people. The company also has 386 associated dealerships, in addition employing almost 28,000 people across the entire United States.