Mercedes-Benz USA | Mercedes-Benz Group > Company > Mercedes-Benz in North America

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S.

Key figures 2023

351,746

Mercedes-Benz vehicles sold in total

282,229

Mercedes-Benz cars sold

69,517

Mercedes-Benz Vans sold

MBUSA History:

Although Mercedes-Benz USA, LLC was founded in 1965, importation of Mercedes-Benz vehicles actually began in 1952 under Max Hoffman. Mr. Hoffman was a driving force behind the car that cemented the identity of Mercedes-Benz in America: the iconic 300SL Gullwing.

By 1957, Mercedes-Benz was in a position to expand its reach in the United States and entered into a distribution agreement with Studebaker-Packard Corporation. Eight years later, the company struck out on its own, forming Mercedes-Benz USA. Over the following years, MBUSA grew into a nationwide organization, now employing more than 1,500 people. The company also has 384 associated dealerships.