140 Years of Innovation.

Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition^[1] has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles.

Final and World Premiere.

Around 15,000 guests celebrated the return of the S-Class models Bertha, Carl and Gottlieb and the world premiere of the Mercedes-AMG GT SUV at the Mercedes-Benz Museum.

‘The 140 Festival’

„140 Years. 140 Places.“

Mercedes-Benz is celebrating 140 years of innovation by driving three new S-Class saloons on a trans-continental journey to 140 locations worldwide. Each place highlights the brand’s technology, heritage, pioneering spirit and worldwide presence.

Biggest product launch programme in the brand’s history.

The 140th anniversary year is defined by the biggest product launch programme in the brand’s history. The first was the world premiere of the new S-Class in January. Over the next two years, Mercedes-Benz will launch more than 40 new models that blend tradition with innovation and set new standards across all segments. Every model embodies the brand’s promise: to build the world’s most desirable cars. Today’s Mercedes-Benz innovations carry heritage into the future – as a brand that understands progress programmatically, focuses on the needs of people and society, and continually redefines individual mobility.

The new Mercedes-AMG GT SUV .

For the first time in its 59-year history, Mercedes‑AMG is developing a full-size SUV entirely in-house and from the ground up. The new Mercedes‑AMG GT SUV is the second model based on the AMG.EA high-performance architecture, combining the commanding presence of a full-size SUV with the thrilling driving experience of a sports car.

To the new AMG GT SUV

The all-new Mercedes-Benz GLA.

The “Welcome home” experience takes on a fresh, urban and lifestyle-oriented character in the all-new GLA. Elevated comfort and an intuitive digital environment create an experience that feels instantly familiar.

To the new GLA

The new Mercedes-AMG GT 4-Door Coupé.

The new, all-electric Mercedes-AMG GT 4-door coupe is a masterpiece of engineering that ushers in a new dimension of performance. The result is a typical AMG driving experience that offers unexpectedly dynamic driving performance.

To the new AMG GT 4-Door Coupé.

The all-new electric C-Class.

The C-Class has always been one of Mercedes-Benz’s best-selling and most popular model series. Now Mercedes-Benz is redefining the segment with the first all-new electric C-Class.

To the new C-Class

The new GLE & GLE Coupé.

With the M-Class, the predecessor of the GLE, Mercedes‑Benz paved the way for the premium SUV segment in 1997. The new GLE presents itself comprehensively modernised.

To the new GLE & GLE Coupé

The new GLS.

For 140 years, Mercedes‑Benz has been synonymous with automotive excellence. The new GLS powerfully continues this tradition: intuitive to operate, prestigious in appearance and first-class in every detail.

To the new GLS

The all-new electric VLE.

With the all-new electric VLE, Mercedes-Benz is ushering in a new era. As the first vehicle to be built on the newly developed modular, flexible and scalable Van Architecture, the result is a completely redefined Grand Limousine.

To the new VLE

The new S-Class.

Most comprehensive update and 140 years of innovation: more than 50 per cent of the car – roughly 2,700 components – is newly developed or refined, the new S-Class delivers the most comprehensive update within one S-Class generation.

To the new S-Class

What began 140 years ago is still our driving force today: building cars that inspire people. At its heart is a simple but powerful brand promise – the unmistakable feeling of ‘Welcome home’. Every Mercedes embodies this feeling. The moment someone gets behind the wheel, tradition and innovation become emotion – familiar, intuitive, unmistakably Mercedes-Benz. With the biggest product launch in our history, we are bringing this feeling to more people and more markets than ever before.
Mathias Geisen
Member of the Board of Management of Mercedes-Benz Group AG. Sales

Recordings of the world premieres.

Mercedes-AMG GT SUV .

Recording world premiere AMG GT SUV

All-new Mercedes-Benz GLA.

Recording world premiere GLA

Mercedes-AMG GT 4-Door Coupé.

Recording world premiere AMG GT 4-Door Coupé

All-new electric C-Class.

Recording world premiere C-Class

GLE and GLS.

Recording world premiere GLE & GLS

All-new electric VLE.

Recording world premiere VLE

S-Class.

Recording world premiere S-Class

From history to the future.

For more than 140 years, inventive spirit, a commitment to quality and a culture of innovation have carried Mercedes-Benz to the forefront of automotive development. Today’s Mercedes-Benz innovations take this heritage into the future – as a brand that understands progress as a guiding principle, focuses on the needs of people and society, and continually redefines individual mobility.

Mercedes-Benz around the world: Showroom in Paris, 1980s.

100 years of the Mercedes-Benz brand.

100 years ago the brand Mercedes-Benz begins to take shape with its global appeal: what was then Daimler-Benz AG is founded on 28 and 29 June 1926.

Vehicle icons from 140 years.

Every single model since 1886 represents the strengths of the brand in its own way. Time and again, individual models and model series stand out. They become automotive icons and represent in a special way what defines the brand – the innovative strength of Mercedes-Benz.

More about iconic vehicles

Mercedes-Benz 300 SLR, Mercedes-Benz 190 SL racing version and Mercedes-Benz SLR McLaren Stirling Moss (from right to left) near Dubai International Financial Centre.

140 years milestones.

Pioneering inventions since 1886 epitomise the culture of innovation at Mercedes-Benz that shape the evolution of the automobile.

More about the milestones

The Route Napoleon, the new Mercedes-Benz S-Class is followed by a Simplex classic - a forefather of the S-Class.

Pioneering spirit in the DNA since 1886.

The year 2026 sets new benchmarks in the innovation history of Mercedes-Benz: on 29 January 2026, the automobile celebrates its 140th birthday.

More about the pioneering spirit

Tradition.

Our company history from the beginnings of the automobile to electromobility.

Tradition overview

Mercedes-Benz digitalises global product development with PLM.AI and accelerates processes by up to 30%,

PLM.AI digitalises the product development.

The new Product Lifecycle Management (PLM) system connects development, production, procurement, sales and after-sales across the entire product lifecycle using artificial intelligence, enabling innovations to reach series maturity faster.

How technology translates into human stories.

Mercedes-Benz is launching a comprehensive 360° global campaign bringing the “140 Years of Innovation” anniversary year and its “Welcome home.” brand promise to life.

Steer-by-wire becomes reality in the new EQS.

Just a few months after its market launch, the new EQS will be available with steer-by-wire technology. As the first German car manufacturer, Mercedes-Benz will thus offer a production vehicle with this technology.