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140 Years of Innovation.
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world's first automobile in 1886 to today's intelligent and safe electric vehicles.
As the inventor of the automobile, Mercedes-Benz holds a truly unique position in automotive history – a legacy established 140 years ago with the development of the world’s first automobile. Today, that same pioneering spirit drives us to unite engineering leadership, human-centric design and seamless technology to create the world’s most desirable cars. Currently underway, the biggest launch programme in the history of Mercedes-Benz is proof of this enduring commitment.
Ola Källenius
Chairman of the Board of Management of Mercedes-Benz Group AG
What began 140 years ago is still our driving force today: building cars that inspire people. At its heart is a simple but powerful brand promise – the unmistakable feeling of ‘Welcome home’. Every Mercedes embodies this feeling. The moment someone gets behind the wheel, tradition and innovation become emotion – familiar, intuitive, unmistakably Mercedes-Benz. With the biggest product launch in our history, we are bringing this feeling to more people and more markets than ever before.
Mathias Geisen
Member of the Board of Management of Mercedes-Benz Group AG. Sales
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