Project Focus.

Pure-play car & van business after successful Daimler Truck spin-off

2021.

The spin-off, the separation of the passenger car business from the commercial vehicle business and thus the split into two legally independent companies, is the central corporate issue in 2021. The strategic realignment is approved by a large majority at an Extraordinary General Meeting in October. The global pandemic continues to have an impact on business, along with a shortage of semiconductors.

The new Mercedes-Benz EQA.
The new Mercedes-Benz EQA.
Start of Production of the EQS at the Factory 56 (from left to right): Jörg Burzer, Michael Bauer, Markus Schäfer und Ergun Lümali.
Start of Production of the EQS at the Factory 56 (from left to right): Jörg Burzer, Michael Bauer, Markus Schäfer und Ergun Lümali.
Bernd Pischetsrieder succeeds Manfred Bischoff as Chairman of the Supervisory Board.
Bernd Pischetsrieder succeeds Manfred Bischoff as Chairman of the Supervisory Board.
The new all-electric compact SUV EQG.
The new all-electric compact SUV EQG.
IAA 2021: Mercedes-Benz is showcasing the entire breadth of its current and future electric mobility portfolio.
IAA 2021: Mercedes-Benz is showcasing the entire breadth of its current and future electric mobility portfolio.
Mercedes-Benz enters into partnership with Swedish steel manufacturer SSAB for CO₂-free steel.
Mercedes-Benz enters into partnership with Swedish steel manufacturer SSAB for CO₂-free steel.
The new Mercedes-AMG SL.
The new Mercedes-AMG SL.
The new Mercedes-Benz EQA.
Start of Production of the EQS at the Factory 56 (from left to right): Jörg Burzer, Michael Bauer, Markus Schäfer und Ergun Lümali.
Bernd Pischetsrieder succeeds Manfred Bischoff as Chairman of the Supervisory Board.
The new all-electric compact SUV EQG.
IAA 2021: Mercedes-Benz is showcasing the entire breadth of its current and future electric mobility portfolio.
Mercedes-Benz enters into partnership with Swedish steel manufacturer SSAB for CO₂-free steel.
The new Mercedes-AMG SL.
World premiere of the new EQA Close

The EQA  digital celebrates its world premiere in January. The new EQA takes all the positive features of its sister model GLA and combines them with a highly efficient electric drive. What is the same for all customers is the effortless handling of the EQA in everyday life.

The compact electro-SUV will be available at European Mercedes-Benz dealers in the spring.

Production anniversary at Mercedes-Benz Close

Over the past 75 years, a total of 50 million vehicles of the Mercedes-Benz and smart brands have been manufactured with the highest precision and quality. The foundation for this is the global production network with passenger car plants all over the world - flexible, digital, efficient and sustainable.

Split of business into two independent companies planned Close

Daimler is planning a fundamental change in its corporate structure in order to exploit the full potential of its businesses in the future, which will be software-driven and emission-free. In February the Supervisory Board and Board of Management of Daimler have decided to evaluate a spin-off of the Truck & Bus business and to begin preparations for an independent stock market listing of Daimler Truck.

Launch of the new C-Class in the global production network Close

Mercedes-Benz produces the C-Class  with maximum flexibility, efficiency and digital networking. The sedan and estate of the new C-Class are now rolling off the production line at the Mercedes-Benz plant in Bremen. Production of the highest-volume model series of the past decade from Mercedes-Benz is starting in Bremen, the lead plant in the global C-Class production network. The starting signal will soon be given at the international locations in Beijing, China and East London, South Africa.

Supervisory Board of Daimler AG elects Bernd Pischetsrieder as new Chairman Close

At the virtual Annual General Meeting, shareholders approved the management's proposals by an overwhelming majority. After the Annual General Meeting in April, Bernd Pischetsrieder takes office as the new Chairman of the Supervisory Board. Manfred Bischoff, who is leaving the supervisory body at his own request after 14 years at the helm, is appointed Honorary Chairman of the Supervisory Board.

World premiere of the new EQB Close

Mercedes-Benz unveils the all-electric compact SUV EQB . The EQB world premiere at the Mercedes-Benz Night Shanghai is in line with the continuously growing, all-electric model range of Mercedes-Benz and underlines the claim "Lead in Electric".

First electric sedan from Mercedes-Benz high-tech production Close

A new definition of luxury meets the future of production at Mercedes-Benz: Production of the electric sedan EQS  has started in Factory 56 at the Mercedes-Benz Sindelfingen plant - flexible, digital, efficient and sustainable. The EQS joins the ongoing series production at the site as the first fully electric model. Shortly before the world premiere, battery production starts at the Hedelfingen plant, part of the Mercedes-Benz site in Stuttgart-Untertürkheim.

Daimler AG, BASF, Fairphone and Volkswagen Group launch partnership Close

Several companies have initiated a "Responsible Lithium Partnership" to promote the responsible use of natural resources, including lithium, in Chile's Salar de Atacama. Since its inception, this cross-industry partnership has been funded by BASF, Daimler AG, Fairphone and the Volkswagen Group.

Mercedes-Benz Strategy Update: electric drive Close

Mercedes-Benz is getting ready to go all electric by the end of the decade, where market conditions allow. Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future.

Green light for Daimler Truck and Mercedes-Benz Passenger Cars Close

The Board of Management and Supervisory Board of Daimler AG have given the green light for the company's historic realignment and defined the further roadmap.

IAA MOBILITY 2021: Premiere for five all-electric models Close

Mercedes-Benz will be showcasing the entire range of its current and future electromobility portfolio at the IAA MOBILITY 2021 from September 7 to 12 in Munich - from compact models and performance luxury sedans to large-capacity sedans. In this way, the luxury automaker is underpinning its "Lead in Electric" claim across all its brands.

Partnership with steel producer SSAB for CO₂ -free steel Close

Mercedes-Benz is taking another important step on the road to a green steel supply chain. To this end, the company has launched a partnership for CO₂-free steel with the Swedish steel manufacturer SSAB. Together, the partners are already setting the course for bringing green steel to vehicles as quickly as possible: The first prototype parts for body-in-white scopes made of CO₂-free steel are already being planned for next year.

Mercedes-Benz participates in ACC Close

On the road to an all-electric future, Mercedes-Benz is taking a stake in European battery cell manufacturer Automotive Cells Company (ACC) to drive the development and production of next-generation high-performance battery cells and modules.

Extraordinary General Meeting 2021 Close

At the Extraordinary Shareholders' Meeting on October 01, 2021, shareholders pass a resolution with an overwhelming majority for a historic realignment of the company. 99.90% of the share capital represented at the resolution was in favor of the spin-off of the truck and bus business with subsequent listing of Daimler Truck Holding AG as an independent company on the Frankfurt Stock Exchange. With a likewise overwhelming majority of 99.89%, the Shareholders' Meeting also approved the change of name of Daimler AG to Mercedes-Benz Group AG as of February 1, 2022.

World premiere of the Mercedes-AMG SL Close

The new Mercedes-AMG SL  returns to its roots with a soft top and progressive character. At the same time, the luxurious roadster is suitable for everyday use as a 2+2-seater and brings its performance to the road for the first time with all-wheel drive. Further high-tech components sharpen the dynamic profile as well as the comfort characteristics of the SL developed by Mercedes-AMG.

Mercedes-Benz Berlin plant manufactures ultra-high-performance electric motors Close

With the transformation of the Berlin-Marienfelde site, Mercedes-Benz is reaching a new milestone in digitalization and electrification on the way to a sustainable and emission-free future. The strategic orientation of Mercedes-Benz is to become fully electric by 2030, where market conditions permit.

The "Mercedes-Benz Digital Factory Campus" - competence center for digitalization in the global Mercedes-Benz production network - will start operations in 2022.

Ten years of ProCent Close

Ten years of social commitment, ten years of taking responsibility together. The ProCent initiative is celebrating its anniversary. 1,680 projects have been implemented since the launch of ProCent with total donations of €11.5 million. Since 2011, Daimler employees have been donating the cents of their net pay to good causes every month.

Supervisory Board confirms business plan Close

The Supervisory Board of Daimler AG has approved the Mercedes-Benz Business Plan for the years 2022 to 2026, thus confirming the strategic planning for an all-electric future of Mercedes-Benz. Following the spin-off of Daimler Truck, Mercedes-Benz will consistently focus on growth and profitability opportunities in the passenger car and van business.

In this context, the world's most valuable luxury automotive brand is striving for leadership in electric drives and vehicle software.

MBSU 2020 Ola Källenius

2020.

Strategy and Pandemic.

Travelling from Sindelfingen across the Swiss Alps and Northern Italy, to its destination of Cassis on the Côte d'Azur, the Vision EQXX effortlessly covered more than 1,000 km in everyday traffic, on a single battery charge.

2022.

Transformation continues.

40 PS Mercedes-Simplex, 1903.

Back to overview.

From the first automobile to electric cars: The company's history.