Project Focus.

Pure-play car & van business after successful Daimler Truck spin-off


The spin-off, the separation of the passenger car business from the commercial vehicle business and thus the split into two legally independent companies, is the central corporate issue in 2021. The strategic realignment is approved by a large majority at an Extraordinary General Meeting in October. The global pandemic continues to have an impact on business, along with a shortage of semiconductors.

The EQA  digital celebrates its world premiere in January. The new EQA takes all the positive features of its sister model GLA and combines them with a highly efficient electric drive. What is the same for all customers is the effortless handling of the EQA in everyday life.

The compact electro-SUV will be available at European Mercedes-Benz dealers in the spring.

Over the past 75 years, a total of 50 million vehicles of the Mercedes-Benz and smart brands have been manufactured with the highest precision and quality. The foundation for this is the global production network with passenger car plants all over the world - flexible, digital, efficient and sustainable.

Daimler is planning a fundamental change in its corporate structure in order to exploit the full potential of its businesses in the future, which will be software-driven and emission-free. In February the Supervisory Board and Board of Management of Daimler have decided to evaluate a spin-off of the Truck & Bus business and to begin preparations for an independent stock market listing of Daimler Truck.

Mercedes-Benz produces the C-Class  with maximum flexibility, efficiency and digital networking. The sedan and estate of the new C-Class are now rolling off the production line at the Mercedes-Benz plant in Bremen. Production of the highest-volume model series of the past decade from Mercedes-Benz is starting in Bremen, the lead plant in the global C-Class production network. The starting signal will soon be given at the international locations in Beijing, China and East London, South Africa.

At the virtual Annual General Meeting, shareholders approved the management's proposals by an overwhelming majority. After the Annual General Meeting in April, Bernd Pischetsrieder takes office as the new Chairman of the Supervisory Board. Manfred Bischoff, who is leaving the supervisory body at his own request after 14 years at the helm, is appointed Honorary Chairman of the Supervisory Board.

Mercedes-EQ unveils the all-electric compact SUV EQB . The EQB world premiere at the Mercedes-EQ Night Shanghai is in line with the continuously growing, all-electric model range of Mercedes-EQ and underlines the claim "Lead in Electric".

A new definition of luxury meets the future of production at Mercedes-Benz: Production of the electric sedan EQS  has started in Factory 56 at the Mercedes-Benz Sindelfingen plant - flexible, digital, efficient and sustainable. The EQS joins the ongoing series production at the site as the first fully electric model. Shortly before the world premiere, battery production starts at the Hedelfingen plant, part of the Mercedes-Benz site in Stuttgart-Untertürkheim.

Several companies have initiated a "Responsible Lithium Partnership" to promote the responsible use of natural resources, including lithium, in Chile's Salar de Atacama. Since its inception, this cross-industry partnership has been funded by BASF, Daimler AG, Fairphone and the Volkswagen Group.

Mercedes-Benz is getting ready to go all electric by the end of the decade, where market conditions allow. Shifting from electric-first to electric-only, the world’s pre-eminent luxury car company is accelerating toward an emissions-free and software-driven future.

Mercedes-Benz will be showcasing the entire range of its current and future electromobility portfolio at the IAA MOBILITY 2021 from September 7 to 12 in Munich - from compact models and performance luxury sedans to large-capacity sedans. In this way, the luxury automaker is underpinning its "Lead in Electric" claim across all its brands.

Mercedes-Benz is taking another important step on the road to a green steel supply chain. To this end, the company has launched a partnership for CO₂-free steel with the Swedish steel manufacturer SSAB. Together, the partners are already setting the course for bringing green steel to vehicles as quickly as possible: The first prototype parts for body-in-white scopes made of CO₂-free steel are already being planned for next year.

On the road to an all-electric future, Mercedes-Benz is taking a stake in European battery cell manufacturer Automotive Cells Company (ACC) to drive the development and production of next-generation high-performance battery cells and modules.

At the Extraordinary Shareholders' Meeting on October 01, 2021, shareholders pass a resolution with an overwhelming majority for a historic realignment of the company. 99.90% of the share capital represented at the resolution was in favor of the spin-off of the truck and bus business with subsequent listing of Daimler Truck Holding AG as an independent company on the Frankfurt Stock Exchange. With a likewise overwhelming majority of 99.89%, the Shareholders' Meeting also approved the change of name of Daimler AG to Mercedes-Benz Group AG as of February 1, 2022.

The new Mercedes-AMG SL  returns to its roots with a soft top and progressive character. At the same time, the luxurious roadster is suitable for everyday use as a 2+2-seater and brings its performance to the road for the first time with all-wheel drive. Further high-tech components sharpen the dynamic profile as well as the comfort characteristics of the SL developed by Mercedes-AMG.

With the transformation of the Berlin-Marienfelde site, Mercedes-Benz is reaching a new milestone in digitalization and electrification on the way to a sustainable and emission-free future. The strategic orientation of Mercedes-Benz is to become fully electric by 2030, where market conditions permit.

The "Mercedes-Benz Digital Factory Campus" - competence center for digitalization in the global Mercedes-Benz production network - will start operations in 2022.

Ten years of social commitment, ten years of taking responsibility together. The ProCent initiative is celebrating its anniversary. 1,680 projects have been implemented since the launch of ProCent with total donations of €11.5 million. Since 2011, Daimler employees have been donating the cents of their net pay to good causes every month.

The Supervisory Board of Daimler AG has approved the Mercedes-Benz Business Plan for the years 2022 to 2026, thus confirming the strategic planning for an all-electric future of Mercedes-Benz. Following the spin-off of Daimler Truck, Mercedes-Benz will consistently focus on growth and profitability opportunities in the passenger car and van business.

In this context, the world's most valuable luxury automotive brand is striving for leadership in electric drives and vehicle software.