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Mercedes-Benz North America Corporation.

Mercedes-Benz North America Corporation (MBNAC) is a US subsidiary of Mercedes-Benz AG in Germany, one of the world’s most successful automotive companies. Headquartered in Atlanta, GA, MBNAC operates as a holding company for all Mercedes-Benz Group entities in the United States and Canada.

MBNAC provides services to Mercedes-Benz Group subsidiaries in North America and Canada in areas such as Treasury, Tax, Accounting, Corporate Communications, Government Relations, Legal and Human Relations.

MBNAC is headed by Jason Hoff as the CEO of Mercedes-Benz in North America, driving and unifying the Mercedes-Benz business strategy and operations across all business units in the region.

The strategy for Mercedes-Benz in North America is built on four pillars:

  • Sales Ambition – the greatest product launch program in the history of Mercedes-Benz is underway and it keeps adding attractive options for customers in North America.
  • Best Customer Experience – Mercedes-Benz is increasingly tailoring products and services specifically to the needs of the North American market and North American customers to ensure a best-in-class experience.
  • Local-for-Local – Mercedes-Benz continues a localization strategy in every region and market. This includes North America, where the company keeps strengthening the local footprint, and is constantly looking into further opportunities.
  • One Mercedes-Benz – celebrating our fantastic team in North America that’s united under the Mercedes-Benz star and dedicated to creating the best products, services and experience for our customers in North America.

This article was last updated in June 2026.

Mercedes-Benz in North America

Mercedes-Benz in North America.

The business areas of North America at a glance.