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Mercedes-Benz North America Corporation.

Mercedes-Benz North America Corporation (MBNAC) is a US subsidiary of Mercedes-Benz AG in Germany, one of the world’s most successful automotive companies. Headquartered in Atlanta, GA, MBNAC operates as a holding company for all Mercedes-Benz Group entities in the United States and Canada.

MBNAC provides services to Mercedes-Benz Group subsidiaries in North America and Canada in areas such as Treasury, Tax, Accounting, Corporate Communications, Government Relations, Legal and Human Relations.

MBNAC is headed by Jason Hoff as the CEO of Mercedes-Benz in North America, driving and unifying the Mercedes-Benz business strategy and operations across all business units in the region.

The strategy for Mercedes-Benz in North America is built on four pillars:

  • Sales Ambition[1]The ambition of the Mercedes-Benz Group is by 2039 to reduce its CO₂ emissions by 90% in its own production, by 80% in the vehicle use phase, where market conditions permit, and by 70% across all relevant stages of the value chain, compared to 2019. In addition, the Mercedes-Benz Group supports qualified climate change mitigation projects that meet recognized standards. By 2049 at the latest, the Mercedes-Benz Group intends to achieve net-zero. Net-zero means that the CO₂ emissions will be reduced by at least 90% compared to 2019. Remaining CO₂ emissions (< 10%) will be neutralized permanently.
    – the greatest product launch program in the history of Mercedes-Benz is underway and it keeps adding attractive options for customers in North America.
  • Best Customer Experience – Mercedes-Benz is increasingly tailoring products and services specifically to the needs of the North American market and North American customers to ensure a best-in-class experience.
  • Local-for-Local – Mercedes-Benz continues a localization strategy in every region and market. This includes North America, where the company keeps strengthening the local footprint, and is constantly looking into further opportunities.
  • One Mercedes-Benz – celebrating our fantastic team in North America that’s united under the Mercedes-Benz star and dedicated to creating the best products, services and experience for our customers in North America.

This article was last updated in June 2026.

Mercedes-Benz in North America

Mercedes-Benz in North America.

The business areas of North America at a glance.