Mercedes-Benz in North America

Mercedes-Benz in North America.

There are 13,321 people who work for Mercedes-Benz in North America¹. They not only make an important contribution to the economies of Canada, Mexico and the United States, but they also play a crucial role in Mercedes-Benz's global success. Find out about our business units in North America.

Our investment, combined with a focus on innovation and maximizing performance, has fueled the continuous growth of our company throughout North America. We offer our customers in North America a multifaceted range of products, create jobs and support local communities.

How are we positioned in North America?² Close
  • Around 13,300 people are working for Mercedes-Benz in North America, which represents about 7.6% of our global workforce.
  • The United States is the second-largest market for Mercedes-Benz Cars and Mercedes-Benz Vans worldwide.
  • The Mercedes-Benz plant in Tuscaloosa, Alabama assembles the GLE-, GLS- and GLE Coupésport utility vehicles, as well as the Mercedes-Maybach GLS for all global markets. The plant also successfully launched production of the all-electric EQE SUV and EQS SUV and Mercedes-Maybach EQS SUV as part of a global push to produce all-electric vehicles. Roughly 60 percent of the SUVs assembled in Alabama are being exported to almost every country in the world.
  • With 30% of the overall portfolio the U.S. is the biggest market for Mercedes-Benz Mobility with a contract volume (portfolio) of 41.2 billion Euro.
  • The North America region is the second most important market for vans, which accounted for 15% of unit sales in the year under review, 16% of Mercedes-Benz Cars worldwide sales were in the United States.
  • The U.S. is the second-largest market in the world for Sprinter vans. 12% of Mercedes-Benz Vans sales were in the United States.
  • 17.2% of Mercedes-Benz Group AG's institutional and strategical investors come from the United States.
Key Figures for Mercedes-Benz in North America²
Key Figures for Mercedes-Benz in North America²
Mercedes-Benz Cars & Vans²; 3 production locations in North America
Mercedes-Benz Cars & Vans²; 3 production locations in North America
Key Figures for Mercedes-Benz in North America²
Mercedes-Benz Cars & Vans²; 3 production locations in North America

Special: Mercedes-Benz in the USA

¹References to ‘Mercedes-Benz’: Unless otherwise specified, in the pages of this Website, “we”, “us”, “our”, the “company”, “Mercedes-Benz”, the “Mercedes-Benz Group”, or the “Group” refers to Mercedes-Benz Group AG and its consolidated subsidiaries, or any one or more of them, as the context may require.

²all numbers as of December 31, 2024 / Exchange Rate for 12/31/2024: 1 EUR = 1.0389 USD

³USA only, not North America

This article was last updated in March 2025.

Mercedes-Benz in North America.

The business areas of Canada, the United States and Mexico at a glance.

Mercedes-Benz Canada

Mercedes-Benz Canada.

Sales, marketing, and service of Mercedes-Benz and Mercedes-AMG passenger vehicles and Mercedes-Benz Vans.

Mercedes-Benz Financial Services Canada Building

Mercedes-Benz Financial Services Canada.

Lease and purchase options as well as insurance products.

Mercedes-Benz family.

Mercedes-Benz U.S. International, Inc.

Assembly location for all large SUVs for all global markets, including the all new EQS and EQE SUVs.

Mercedes-Benz USA

Mercedes-Benz USA.

Distribution, marketing and customer service for all Mercedes-Benz products in the United States.

Mercedes-Benz Research and Developement North America.

Mercedes-Benz Research & Development North America.

R&D activities for Mercedes-Benz Cars & Vans in North America.

Mercedes-Benz Vans

Mercedes-Benz Vans, LLC.

Production of Sprinter vans for the U.S. and Canadian market.

MBA-USA_02

Mercedes-Benz Financial Services USA.

A leading, captive financial services provider within Mercedes-Benz Mobility AG.

Visual MB Mexico 2025.

Mercedes-Benz Mexico.

Mercedes-Benz Mexico is responsible for sales, marketing and aftersales of Mercedes-Benz Cars and Vans and Mercedes-AMG.