Mercedes-Benz reinforces China’s strategic key role.

The all-new electric GLC L celebrates its world premiere in two China-exclusive configurations: as a five-seater and as a six-seater. The new Mercedes-Benz S-Class and the new Mercedes Maybach S Class make their motor show debuts in China, while the all-electric CLA 260 L marks its market launch. All vehicles are an integral part of the largest product launch plan in the company’s history. By the end of 2027, Mercedes Benz will introduce more than 40 new models that combine tradition with innovation and set new benchmarks across all segments. Each of them embodies the brand promise to build the world’s most desirable cars, and at the show, Mercedes Benz will further reinforce this commitment by presenting the Tomorrow XX technology programme, which highlights a new dimension of sustainability.

For more than seven million Mercedes Benz customers in China, their wishes and cultural expectations are heard and directly incorporated into the development of products and services. This is reflected in tailor-made solutions ranging from digital technologies and driver assistance systems to connectivity, artificial intelligence, comfort, design and vehicles adapted to the needs of the Chinese market.

For Mercedes-Benz, China is not only the largest and most important sales market, but also an indispensable innovation and technology hub. The company pursues a comprehensive localisation strategy, including the consistent expansion of local partnerships and the acceleration of next level localisation across the entire value chain. This strategy has been further developed and now goes beyond a focus on China alone. Building on its strong local base, Mercedes Benz increasingly develops innovations in China that are scaled for global markets.

For more than 20 years, Mercedes Benz has been developing innovations in China within its global research and development network that contributes significantly to the company’s technological advancement and delivers solutions for markets worldwide. With locations in Shanghai and Beijing as well as the design centre in Shanghai, the R&D network is the most comprehensive outside Germany and is being continuously strengthened. Key future technologies include new vehicle architectures such as the Mercedes Benz Modular Architecture (MMA) and the Mercedes Benz Electric Architecture (MB.EA), the Mercedes Benz Operating System (MB.OS), as well as artificial intelligence, digital services and automated driving.

BBAC (Beijing Benz Automotive Co.) in Beijing, the world’s largest Mercedes Benz plant, recently produced its six‑millionth vehicle. The local model portfolio currently comprises 14 Mercedes Benz passenger car models. By 2027, the range of locally produced models is set to expand to 20, including vehicles with internal combustion engines as well as fully electric vehicles. This will fully leverage the advantages of the local supply chain and cost structure in China.