Mercedes-Benz Cars posted adjusted EBIT of €933 million and an adjusted return on sales (RoS) of 4.1% in the first quarter, well within the full-year guidance range (3% to 5%), without any separate adjustment for tariff effects.
Mercedes-Benz Cars sold 419,400 vehicles in the first quarter. Growth in Group sales in Europe (+7%) and the United States (+20%) partly offset declines in China. Excluding China, global car sales were up 5%. The Top-End segment accounted for 14.7% of global sales, placing it at the upper end of the 2026 aim of 14% to 15%.
In China, intense competition and subdued demand continued to weigh on the market amid a transition year marked by model changeovers across the portfolio. Mercedes Benz Top-End sales in China proved more resilient in the first quarter. With a 3% decline, Top-End sales outperformed the broader market trend. Mercedes-Benz maintained its leading position in the segment above RMB 1 million. At Auto China 2026, the company underlined China’s role as an innovation and technology hub and a key strategic market by unveiling the all-new electric GLC L as a long-wheelbase model. The GLC L combines leading AI on MB.OS and is living proof of co-creation with Chinese customers, based on Mercedes-Benz standards. It reflects the company’s comprehensive localisation strategy in cooperation with strong local partners and the acceleration of next-level localisation across the entire value chain. The model is part of a new generation of China-fit vehicles, with further models entering the market in the second half of the year.
Battery-electric vehicle (BEV) sales at Mercedes-Benz Cars rose strongly in Europe in the first quarter of 2026, increasing by 34%, with Germany up 36%. Electrified vehicles (xEV) accounted for 41% of sales in Europe and 19% globally. This performance was supported by strong customer demand for the all-new electric CLA, GLC and GLB, with BEV order intake in Europe more than doubling (+107% year‑on‑year). Following their recent world premieres, the all-new electric C-Class and the new EQS are set to further support Mercedes-Benz’s all-electric-growth, with the EQS introducing steer-by-wire as the first series-production vehicle from a German car manufacturer to offer this technology.