The striking illuminated sculpture in the centre of the Apothekenhof of the Munich Residence’s courtyard represents the brand’s new iconic grille on a grand scale.

A new era of electric mobility

IAA Mobility 2025.

September 05, 2025 – At the IAA MOBILITY 2025, Mercedes-Benz is presenting a new era of electric mobility and setting the next milestone in its product launch programme.

Mercedes-Benz is progressing on its biggest product offensive in the company’s history and showcasing key technological advancements at IAA MOBILITY 2025. The product firework includes more than 40 models planned for introduction between 2025 and 2027. Headlining the event is the world premiere of the all-new electric GLC, closing a BEV white spot in the portfolio and serving as the next proof point for the scaling of MB.OS across our upcoming product portfolio. The show premiere of the groundbreaking CONCEPT AMG GT XX is testing the limits of performance and innovation, with technology transfer planned for the upcoming AMG.EA platform. Mercedes-Benz provides valuable insights into its innovations, its broader strategic initiatives related to the product offensive, a deep-dive into the Mercedes-Maybach brand as well as an update on the company's overall strategic direction.

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Ola Källenius announces over 40 new models by 2027.
Ola Källenius announces over 40 new models by 2027.
GLC world premiere in Munich with Mathias Geisen, Ola Källenius and Markus Schäfer.
GLC world premiere in Munich with Mathias Geisen, Ola Källenius and Markus Schäfer.
Ola Källenius announces over 40 new models by 2027.
GLC world premiere in Munich with Mathias Geisen, Ola Källenius and Markus Schäfer.
IAA 2025.

IAA 2025.

Mercedes-Benz is presenting a new era of electric mobility.

IAA 2025 Overview
Mercedes-Benz Group.

Investor Relations.

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Investor Relations overview