140 Years. 140 Places.

“140 Years of Innovation”

An epic trans-continental journey.

January 29, 2026 – Right after the new S Class world premiere, Mercedes Benz will go on an epic drive across six continents, bringing the anniversary celebration directly to customers and fans.

A symbolic 140 places will be visited in this special convoy, and fans, customers and owners’ clubs are encouraged to add their own celebrations throughout the year. The drive is planned to end in Stuttgart in October 2026, where the journey started.
„140 Years. 140 Places.“: The S-Class starts its journey to 140 legendary places at the Mercedes-Benz Museum.
„140 Years. 140 Places.“: The S-Class starts its journey to 140 legendary places at the Mercedes-Benz Museum.

Three new S-Class Saloons will embark on a global adventure. The journey spans more than 50,000 km across Europe, South America, North America, Australia, Asia, and Africa – visiting countries, cities and communities on every continent where Mercedes Benz has left its mark. It is the most ambitious brand journey ever attempted, taking the most advanced brand ambassadors on four wheels to the world. The route covers brand milestones and legendary routes – such as the Route 66, which will celebrate its 100th anniversary in 2026 – to megacities like Buenos Aires, Shanghai and Sydney. Along the way, checkpoint companions will join the new S Class: classic cars, 2026 model premiere models and local fleet vehicles that reflect the current brand presence.
Christina Schenck

Our ‘140 Places’ journey will see the new S-Class visiting customers and fans all around the world, bringing the Mercedes-Benz heritage to life in every corner we reach. We’re truly looking forward to meeting people in six continents, celebrating together and sharing highlights on our brand channels. We can’t wait to catch up with you along the way.

Christina Schenck
Vice President Digital & Communications and Investor Relations, Mercedes-Benz AG
Christina Schenck

“140 Years. 140 Places.” will offer memorable in person moments for customers, Mercedes Benz Club members and fans – from meet and greets to exclusive stories, showcases and chances to experience the journey up close. The global drive can be followed through the digital hub on the Mercedes Benz Community  site and other brand channels like YouTube . Fans everywhere can join in with behind the scenes content, checkpoint stories and regular updates from the road.
140 Years of Innovation.

140 Years of Innovation.

Since Carl Benz registered his patent for the motor car (Motorwagen) in 1886 and Gottlieb Daimler built his motorised carriage (Motorkutsche) shortly afterwards, the history of Mercedes-Benz has for 140 years known only one direction: forward.

140 Years of Innovation Overview