Digital and sustainable innovations will be the number-one USP driving desire in the future of luxurious individual mobility. Customers are increasingly viewing luxury through the lens of values and benefits that extend beyond physical experiences. They are seeking priceless commodities such as time and want to show responsibility with their choices. As the leading luxury car brand, Mercedes-Benz is consistently driving the luxury experience to new levels. This includes giving it new meaning for the electric and digital age – achieving more with less. Driven by the innovative spirit firmly anchored in its brand DNA, and by its strategic goals of "Lead in electric" and "Lead in car software", Mercedes-Benz is pioneering the electric and digital transformation of the global auto industry.
Through its state-of-the-art EV portfolio and architecture, Mercedes-Benz already holds a commanding position in the mobility transformation. Our strategy is underpinned by nurturing key elements of the electric drivetrain and the software in-house. With our VISION EQXX, we are demonstrating that efficiency is a core component of luxury – now and in the future. Efficiency is the new currency, not just in the drivetrain but throughout the entire car.
Markus Schäfer
Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & Procurement.
