A framework for creating time.

Complexity reduction continues farther down with vertical hardware and software integration. By combining software and hardware in-house and defining exactly how the different levels in the domains, the cloud and the Internet Of Things (IOT) work together, Mercedes-Benz can achieve the best possible result for the customer. This includes faster feature deployment and data analysis to gain deeper insights into how the customer uses the UI, which will feed directly into the development process. In accordance with strict data protection and transparency, this is predicated upon prior approval from the customer. Furthermore, the customer experience will continuously develop through new and exciting functions, services and third-party apps delivered over the air (OTA).

Owning the user interface and reducing complexity will also benefit Mercedes-Benz as a company. By way of example, the current S-Class has more than 80 ECUs. Although this multi-level system of individual components works extremely well, it would nevertheless be more efficient to use far fewer units. The only way to achieve this effectively is to control more of this ourselves. Mercedes-Benz will roll out MB.OS across all product lines and re-use the platform through generations in order to leverage scale effects.