Mercedes-Benz EQS model year 2024.

Company strategy.

The Mercedes-Benz Group comprises the two automotive divisions Mercedes-Benz Cars and Mercedes-Benz Vans as well as Mercedes-Benz Mobility. Each of the divisions pursues a market- and customer-specific strategy. The common foundation consists of three principles: guided by sustainability, integrity and diversity, driven by an ambitious team and accelerated by data and artificial intelligence (AI).

Mercedes-Benz star

Mercedes-Benz Group Strategy.

Guided by sustainability, integrity and diversity,.

Visual Mercedes-Benz Cars Strategy.

Mercedes-Benz Cars Strategy.

Mercedes-Benz Cars’ goal is to build the world’s most desirable cars.

Visual Mercedes-Benz Vans Strategy.

Mercedes-Benz Vans Strategy.

The goal of Mercedes-Benz Vans is to offer the most desirable vans and services worldwide.

Mercedes-Benz Mobility Strategy Visual.

Mercedes-Benz Mobility Strategy.

Mercedes-Benz Mobility pursues a clear ambition: we will be the number one financial and mobility service provider for luxurious driving in the electric era.

Focus on Sustainability: Six Strategic Areas at Mercedes-Benz.

Sustainability: Six strategic areas.

At Mercedes-Benz, sustainability is an integral part of our corporate activities. To drive our sustainable transformation, we have set six strategic focus areas.