Mercedes-Benz star

Mercedes-Benz Group Strategy.

Sustainability is a high priority for the Mercedes-Benz Group. The interests of the most important stakeholdersare taken into account: customers, investors and employees, business partners and society as a whole.

Guided by sustainability, integrity and diversity

The Mercedes-Benz Group acts on the basis of the sustainable business strategy that the Board of Management of the Mercedes-Benz Group AG has adopted with the involvement of the Supervisory Board. Economic, ecological and social responsibility go hand in hand – along the entire value chain.

In the reporting year, the Mercedes-Benz Group used a comprehensive, multi-stage analysis process to revise the strategic sustainability topics that the Group intends to focus on. The perspectives of all relevant stakeholders were taken into account in this analysis process. With the six identified sustainability focus areas, the Mercedes-Benz Group addresses topics that are material for the environment, society and the company.

These include: Decarbonization, Resource Use and Circularity, People, Human Rights, Digital Trust and Traffic Safety.

Further information can be found in the Sustainability Statement.

Integrity Close

The Mercedes-Benz Group is convinced that long-term success can only be achieved by acting in an ethically and legally responsible manner. Integrity is therefore the basis for each business activity. For the Mercedes-Benz Group Integrity means doing the right thing by complying with external and internal rules listening to the inner compass and aligning actions with shared principles.

Diversity Close

The Group firmly believes that sustainable success can only be achieved with diverse teams. Through the use of appropriate measures and activities, the Mercedes-Benz Group seeks to foster a work environment that offers equal opportunities to all employees.

Driven by an ambitious team Close

The commitment of the employees plays a key role in the Mercedes-Benz Group’s global success. Indeed, if the transformation is to be successfully shaped, a team that is ready and willing to embrace change and continuously extend its knowledge and skills needs to be in place. The company therefore puts lifelong learning and the further education of employees at the centre of its sustainable personnel development approach.

As an attractive employer, the company also offers flexible working conditions, varied assignments and a variety of development opportunities in the context of a culture of cooperation based on trust. With its People Principles, the company defines how to communicate, lead and collaborate.

Accelerated by data and AI Close

Data and artificial intelligence (AI) are core drivers of the Mercedes-Benz Group strategy. The Group aims for data-driven business and decision-making processes. This involves investing in data quality, utilizing advanced data and AI technologies, shaping enterprise data architecture, the implementation of processes to comply with regulatory requirements and ethical standards, and developing data and AI literacy within the workforce.

Visual Mercedes-Benz Cars Strategy.

Mercedes-Benz Cars Strategy.

Mercedes-Benz Cars’ goal is to build the world’s most desirable cars.

Visual Mercedes-Benz Vans Strategy.

Mercedes-Benz Vans Strategy.

The goal of Mercedes-Benz Vans is to offer the most desirable vans and services worldwide.

Mercedes-Benz Mobility Strategy Visual.

Mercedes-Benz Mobility Strategy.

Mercedes-Benz Mobility pursues a clear ambition: we will be the number one financial and mobility service provider for luxurious driving in the electric era.