Mercedes-Benz star

Mercedes-Benz Group Strategy.

Sustainability is a high priority for the Mercedes-Benz Group. The interests of the most important stakeholdersare taken into account: customers, investors and employees, business partners and society as a whole.

The Mercedes-Benz Group acts on the basis of its business strategy, which was adopted by the Board of Management of Mercedes-Benz Group AG with the involvement of the Supervisory Board. It combines business objectives with ecological and social fields of action and considers selected areas of the value chain.

In the reporting year, the Mercedes-Benz Group reviewed its strategic sustainability priorities in a multi-stage analysis process. Perspectives from different stakeholder groups were included. The focus areas derived from this process bring together topics that are particularly relevant for the environment, society and the company.

These include: Decarbonization, Resource Use and Circularity, People, Human Rights, Digital Trust and Traffic Safety.

Further information can be found in the Sustainability Statement.

Integrity Close

The Mercedes-Benz Group anchors integrity in internal principles and rules. They are intended to support responsible conduct within the company and provide guidance for decisions in day-to-day work.

Diversity Close

The Mercedes-Benz Group regards diverse teams as an important contribution to collaboration and to the company’s further development. Through corresponding measures, it aims to promote equal opportunities in the work environment.

Driven by an ambitious team Close

Employee commitment is an important factor in the further development of the Mercedes-Benz Group. For the transformation, the company focuses on qualification, continuing education and lifelong learning.

The company offers flexible working conditions, a variety of assignments and development opportunities, as well as a culture of collaboration based on trust. In its People Principles, it describes how communication, leadership and collaboration are to be shaped.

Accelerated by data and AI Close

Data and artificial intelligence (AI) are elements of the Mercedes-Benz Group’s strategy. The company is working, among other things, on data quality, data architecture, regulatory requirements, ethical standards and building relevant skills within the workforce.

This article was last updated in August 2026.

Visual Mercedes-Benz Cars Strategy.

Mercedes-Benz Cars Strategy.

Mercedes-Benz Cars aims to develop and manufacture vehicles that meet the needs and expectations of its customers.

Visual Mercedes-Benz Vans Strategy.

Mercedes-Benz Vans Strategy.

Mercedes-Benz Vans develops vans and services around its customers’ needs.