Visual Mercedes-Benz Cars Strategy.

Mercedes-Benz Cars strategy.

Mercedes-Benz Cars’ goal is to build the world’s most desirable cars. The division aligns its actions in pursuit of this goal with six strategic pillars.

This article was last updated in August 2026.

Mercedes-Benz star

Mercedes-Benz Group Strategy.

Our strategy follows clear targets for climate protection, circular economy, integrity and diversity – with measurable interim goals and annual reporting.

Visual Mercedes-Benz Vans Strategy.

Mercedes-Benz Vans Strategy.

Mercedes-Benz Vans develops vans and services around its customers’ needs.