Steinway.

Milestones and Development

Our footprint in North America.

In 1886, Carl Benz changed the course of the world forever with the invention of the modern automobile – the Benz Patent Motorwagen. Only two years later, Gottlieb Daimler arrived in the U.S. and partnered with piano manufacturer William Steinway to found the Daimler Motor Company with its headquarters in Queens, New York.

This move paved the way for German automotive engineering excellence to come to American soil. Local assembly of the “American Mercedes” began in 1905. This early visionary power and engineering excellence established the foundation of the enduring local footprint of Mercedes-Benz.

The “American Mercedes” was built between 1905 and 1907. The number of units produced at that time is estimated at less than 100 vehicles.
The “American Mercedes” was built between 1905 and 1907. The number of units produced at that time is estimated at less than 100 vehicles.

Also, during this time, numerous motorsport successes, such as a land-speed record set by Barney Oldfield’s “Blitzen Benz” at Daytona Beach, created the high-end demand for Mercedes cars by the Hollywood elite and other wealthy Americans. This eventually led to their consistent importation by the famous Max Hoffman, who also advocated for the creation of the 300 SL Gullwing – unveiled at the 1954 International Motor Sports Show in New York City.

As the second-largest market for Mercedes-Benz today, and with facilities that assemble vehicles for both the local and global markets, Mercedes enjoys a strong presence in the U.S. With locations across 13 states and supporting hundreds of thousands of jobs both directly and indirectly, Mercedes-Benz is continuing to invest in and expand its U.S. footprint.

Born in Queens, N.Y.: The American Mercedes

The “American Mercedes” was presented at the National Automobile Show in New York in 1905. Derived from the 1905 Mercedes-Simplex 40/45 hp, it was the first Mercedes completely manufactured in the United States.

The American Mercedes is the first example ever of a foreign car manufacturer to set up shop in the US to produce cars specifically tailored to the domestic market.

Known units remaining: 1 (property of Mercedes-Benz, set to be fully restored by the Mercedes-Benz Classic Center in Long Beach, CA, in 2026).

Contemporary Advertisement for the “American Mercedes”: Four cylinders and 45 hp were enough for a top speed of around 55 mph.
Contemporary Advertisement for the “American Mercedes”: Four cylinders and 45 hp were enough for a top speed of around 55 mph.

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Mercedes-Benz in North America

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A journey full of pioneering spirit.

The history of Mercedes-Benz in North America is a journey full of pioneering spirit. Today, North America is a crucial market and a center for innovation and production for Mercedes-Benz.