Also, during this time, numerous motorsport successes, such as a land-speed record set by Barney Oldfield’s “Blitzen Benz” at Daytona Beach, created the high-end demand for Mercedes cars by the Hollywood elite and other wealthy Americans. This eventually led to their consistent importation by the famous Max Hoffman, who also advocated for the creation of the 300 SL Gullwing – unveiled at the 1954 International Motor Sports Show in New York City.
As the second-largest market for Mercedes-Benz today, and with facilities that assemble vehicles for both the local and global markets, Mercedes enjoys a strong presence in the U.S. With locations across 13 states and supporting hundreds of thousands of jobs both directly and indirectly, Mercedes-Benz is continuing to invest in and expand its U.S. footprint.