Mr. Fu, you and your team are involved in the project selection with the aim of introducing new products and services, which projects are you currently working on?
With our team, we are responsible for the Demand and Project Portfolio Management at Mercedes-Benz Mobility & Technology Services. We help our colleagues here in China and in the AAP (Africa & Asia Pacific) region to obtain management approval for the implementation of the new products and services. In one current project, for example, we are evaluating how we can use digital technologies such as e-contracting, chatbot solutions and self-service offerings to make vehicle purchasing even more convenient for our customers in China. Every time we do this, we ask ourselves: What will happen, if we don’t implement this idea?
How do you go about preparing such a project for market launch?
We often accompany projects from the first idea to the final approval by management. The digitization projects for the Chinese market are a good example of this. When we receive a request from our business unit, we first need to understand what value the project offers. In e-contracting, for example, we then take a look at how the buying experience for our customers improves if we offer the option of completing the vehicle purchase completely through an online and paperless journey. Then we conduct a 360-degree overview, collect and analyze market data as well as the global insights, and of course check with the local conditions.
And in the end, you evaluate the project as a whole?
Exactly. Mercedes-Benz Mobility has company-wide criteria and standards for this, the framework is Global Project Portfolio Management. For example, the extent to which the project contributes to Mercedes-Benz Mobility’s strategic goals - and what financial benefits are associated with its implementation. Only when a project meets the criteria, we submit it to management for a final decision. When it comes to the approval of the new projects, we act as "gatekeepers". This means that we are the preliminary stage that assists management with decision-making.
Additionally, you ensure that international projects meet requirements and regulations in the local market.
Yes, of course we want to ensure our project approval under the same standard with high quality around the globe. The common processes within the group are very important for this. If a business-model and the project implementation prove to be successful in one market and there is global demand, we work on an international solution. However, there are always local hurdles that we have to overcome.
What would be an example of such a "hurdle"?
There is a global solution in terms of supporting customer credit approval during the customer onboarding process. Together with our Headquarter and local project teams, we then analyzed what data protection and security requirements apply for the various countries. In line with these requirements, we had to adapt the process for each market to comply with local legislation.