Making the visit to the dealership a special customer experience.
Arranging a service appointment by app, or streaming music in the car: Joana Gramaxo makes sure that customers in Portugal know that they are in good hands after buying a car. Together with her colleagues in the Customer Service team at the location in Sintra, Portugal, the marketing specialist develops concepts with which Mercedes-Benz and smart partners create a great customer experience in their dealerships and workshops. In her interview, Joana Gramaxo tells us why she dreamed of working for a major vehicle brand as a teenager, and what she particularly loves about her job.
We continuously exchange information with our partners. Accordingly, the experiences from the car dealerships are often already incorporated into our concepts during the first brainstorming session.
Joana Gramaxo (47) has loved being creative since she was a child - whether playing with her twin sister or telling stories. She later turned her passion into a profession, and initially studied marketing and public relations at the Instituto Superior de Novas Profissões in her hometown of Lisbon, Portugal. For her Master's in European Public Relations, she moved to Leeds Beckett University in England. Today, the marketing specialist not only brings all her creativity to bear when developing new service concepts for Mercedes-Benz, but also when it comes to her family. Once a year, Joana Gramaxo organises a family rally in which her seven siblings have to find their way to an unknown hotel as a paper-chase, where a relaxing weekend together awaits them as a reward.