Creating custom-tailored digital marketing campaigns.
As a member of the product marketing team at Mercedes-Benz in South Korea, Ilhee Han is analysing the data collected from customers. With this information, he identifies and derives findings that help him plan digital marketing campaigns. Eventually, appropriate targeting is the key to marketing and sales success. In his interview, Ilhee tells us what's most important when it comes to analysing data and what aspects make the biggest difference in digital marketing.
When Ilhee Han left South Korea for Canada to go to High School and university, he improved his English by reading car magazines – and quickly developed a passion for cars. Today, he is equally passionate about the transformation of the automotive industry. As a fan of classic cars, he would love to drive a Mercedes-Benz SL– when he's not riding his bicycle. Cycling gives him a sense of freedom and helps him to clear his head. In Seoul, the city to which South Korea-born Ilhee returned after finishing his studies in Ontario, Canada, he often takes bike rides along the Hangang River. Ilhee advises visitors of Seoul to visit the riverside park especially in spring and autumn. Additionally, the seasonally illuminated Gyeongbokgung Palace is a place Ilhee recommends visiting.