Atego

Boom and Internationalization

2010 - 2011.

After the financial and economic crisis in 2008/2009, which led to massive market declines, in 2010 Daimler managed a shining comeback with double-digit growth rates in all business divisions.

The products are in strong demand and the order books are well filled. Many Daimler plants are working at their capacity limit. At Mercedes-Benz Cars, the company posted the second-highest unit sales in the company's history to date. In China, Daimler grew by a full 137 percent compared to the preceding year.

New Board of Management Division at Daimler. On February 18, 2010 the Supervisory Board appointed Dr. Wolfgang Bernhard to the newly created Board of Management position for Production and Procurement Mercedes-Benz Cars and Mercedes-Benz Vans Division.
New Board of Management Division at Daimler. On February 18, 2010 the Supervisory Board appointed Dr. Wolfgang Bernhard to the newly created Board of Management position for Production and Procurement Mercedes-Benz Cars and Mercedes-Benz Vans Division.
car2go begins regular operations. After the end of the one-year public pilot project in Ulm, the results of the innovative mobility concept are clearly positive. The newly formed car2go GmbH is to drive forward with the international commercialization.
car2go begins regular operations. After the end of the one-year public pilot project in Ulm, the results of the innovative mobility concept are clearly positive. The newly formed car2go GmbH is to drive forward with the international commercialization.
Cooperation with Renault-Nissan: Daimler and Renault-Nissan agree on far-reaching strategic cooperation. The main projects of the cooperation are a new architecture for smart, new three-and four-cylinder engines and small vans.
Cooperation with Renault-Nissan: Daimler and Renault-Nissan agree on far-reaching strategic cooperation. The main projects of the cooperation are a new architecture for smart, new three-and four-cylinder engines and small vans.
Van production starts in China. The first Mercedes-Benz Viano produced by Fujian Daimler Automotive came off the line in Fuzhou. Fujian Daimler Automotive is a joint venture of Fujian Motors Group, China Motor Corp. and Daimler, which was founded in 2007.
Van production starts in China. The first Mercedes-Benz Viano produced by Fujian Daimler Automotive came off the line in Fuzhou. Fujian Daimler Automotive is a joint venture of Fujian Motors Group, China Motor Corp. and Daimler, which was founded in 2007.
Joint Venture for the development of electric vehicles in China. BYD and Daimler AG agree the formation of the 50:50 joint venture ≫Shenzhen BYD Daimler New Technology Co. Ltd.≪ for the development of electric vehicles for the Chinese market.
Joint Venture for the development of electric vehicles in China. BYD and Daimler AG agree the formation of the 50:50 joint venture ≫Shenzhen BYD Daimler New Technology Co. Ltd.≪ for the development of electric vehicles for the Chinese market.
The Supervisory Board and the Board of Management of Daimler AG decide to terminate the listing on the New York Stock Exchange. Daimler continues to assign great value to an international shareholder base. However, international investors also generally trade the share in Frankfurt.
The Supervisory Board and the Board of Management of Daimler AG decide to terminate the listing on the New York Stock Exchange. Daimler continues to assign great value to an international shareholder base. However, international investors also generally trade the share in Frankfurt.
Board of Management Division for Integrity and Law. The Supervisory Board of Daimler AG decides to extend the Group's Board of Management by a new Division for Integrity and Law. The new Management Board function represents a new step in the further development of the corporate structure and culture of the company.
Board of Management Division for Integrity and Law. The Supervisory Board of Daimler AG decides to extend the Group's Board of Management by a new Division for Integrity and Law. The new Management Board function represents a new step in the further development of the corporate structure and culture of the company.
Mercedes-Benz CLS presented at the Paris Motor Show. The new four-door coupé CLS continues the pioneering role of its predecessor and is nevertheless an absolute novelty. The new CLS combines powerful and self-confident design with top efficiency.
Mercedes-Benz CLS presented at the Paris Motor Show. The new four-door coupé CLS continues the pioneering role of its predecessor and is nevertheless an absolute novelty. The new CLS combines powerful and self-confident design with top efficiency.
Topping-out ceremony for the Kecskemét Plant in Hungary. The new plant will form a production network with the German plant in Rastatt.
Topping-out ceremony for the Kecskemét Plant in Hungary. The new plant will form a production network with the German plant in Rastatt.
Van production in Russia. Daimler and the Russian commercial vehicle manufacturer GAZ sign a Memorandum of Understanding. The aim is to produce the Mercedes-Benz Sprinter in Russia. Engines, transmission, axles and other components are also to be produced locally.
Van production in Russia. Daimler and the Russian commercial vehicle manufacturer GAZ sign a Memorandum of Understanding. The aim is to produce the Mercedes-Benz Sprinter in Russia. Engines, transmission, axles and other components are also to be produced locally.
New Board of Management Division at Daimler. On February 18, 2010 the Supervisory Board appointed Dr. Wolfgang Bernhard to the newly created Board of Management position for Production and Procurement Mercedes-Benz Cars and Mercedes-Benz Vans Division.
car2go begins regular operations. After the end of the one-year public pilot project in Ulm, the results of the innovative mobility concept are clearly positive. The newly formed car2go GmbH is to drive forward with the international commercialization.
Cooperation with Renault-Nissan: Daimler and Renault-Nissan agree on far-reaching strategic cooperation. The main projects of the cooperation are a new architecture for smart, new three-and four-cylinder engines and small vans.
Van production starts in China. The first Mercedes-Benz Viano produced by Fujian Daimler Automotive came off the line in Fuzhou. Fujian Daimler Automotive is a joint venture of Fujian Motors Group, China Motor Corp. and Daimler, which was founded in 2007.
Joint Venture for the development of electric vehicles in China. BYD and Daimler AG agree the formation of the 50:50 joint venture ≫Shenzhen BYD Daimler New Technology Co. Ltd.≪ for the development of electric vehicles for the Chinese market.
The Supervisory Board and the Board of Management of Daimler AG decide to terminate the listing on the New York Stock Exchange. Daimler continues to assign great value to an international shareholder base. However, international investors also generally trade the share in Frankfurt.
Board of Management Division for Integrity and Law. The Supervisory Board of Daimler AG decides to extend the Group's Board of Management by a new Division for Integrity and Law. The new Management Board function represents a new step in the further development of the corporate structure and culture of the company.
Mercedes-Benz CLS presented at the Paris Motor Show. The new four-door coupé CLS continues the pioneering role of its predecessor and is nevertheless an absolute novelty. The new CLS combines powerful and self-confident design with top efficiency.
Topping-out ceremony for the Kecskemét Plant in Hungary. The new plant will form a production network with the German plant in Rastatt.
Van production in Russia. Daimler and the Russian commercial vehicle manufacturer GAZ sign a Memorandum of Understanding. The aim is to produce the Mercedes-Benz Sprinter in Russia. Engines, transmission, axles and other components are also to be produced locally.

In addition, the company continued to drive forward with strategic partnerships : In 2010, Daimler and Renault-Nissan agreed a far-reaching strategic cooperation. The main projects of the cooperation are a new architecture for smart, new three-and four-cylinder engines and small vans.

In addition, BYD and Daimler AG agreed the formation of the 50:50 Joint Venture »Shenzhen BYD Daimler New Technology Co. Ltd.« for the development of electric vehicles for the Chinese market.

Daimler Trucks was also in a strong upward trend in 2010. The new Mercedes-Benz Atego and the Atego BlueTec Hybrid were jointly selected as »Truck of the Year 2011«. FUSO had updated its model series almost completely and sales of the heavy-duty truck Coronado started at Freightliner.

Daimler also increased its shareholding in the Russian truck manufacturer Kamaz thus reinforcing the strategic partnership. Daimler now constructively holds a 15% participating interest.

Mercedes-Benz Vans presents the revised variant of the successful van for commercial uses with the new Vito generation. The debut of the new Viano generation is accompanied by the first-time presentation of the van version as high-quality large passenger car.

The group continues to drive the internationalization in the Vans business division as well: In the growth market of China the first Mercedes-Benz Viano produced by Fujian Daimler Automotive rolled off the line in the new plant in Fuzhou. Fujian Daimler Automotive is a joint venture of Fujian Motors Group, China Motor Corp. and Daimler, which was founded in 2007.

At the end of 2010, Daimler and the Russian commercial vehicle manufacturer GAZ signed a Memorandum of Understanding with the aim of producing the Mercedes-Benz Sprinter in Russia. Engines, transmission, axles and other components are also to be produced locally.

Daimler could look back on an excellent year in 2010 – and the targets for 2011 were appropriately ambitious. This applied all the more because the car celebrated a special anniversary in 2011: 125! Years Inventor of the Automobile.

125! Years Inventor of the Automobile
125! Years Inventor of the Automobile

The Anniversary Year 2011 - 125! years of automobiles and excellent business results

At Daimler, the year 2011 represented both. The anniversary year 2011 started out with the 125th birthday of the automobile on January 29, 2011. 125 years previously, on January 29, 1886, Carl Benz changed the world. He registered for a patent for his "motor car powered by a gas engine" at the Royal Patent Office in Berlin under the number 37435 and thus laid the foundation for the 125-year success story of automotive inventions. The anniversary year itself was yet another successful year for the company.

Key Events of the Year 2011

Daimler and Toray form joint venture. Toray Industries, Inc. and Daimler want to manufacture and market vehicle parts from carbon fiber reinforced plastic (CFP).
Daimler and Toray form joint venture. Toray Industries, Inc. and Daimler want to manufacture and market vehicle parts from carbon fiber reinforced plastic (CFP).
Concept A-CLASS is presented in Shanghai. As a lead-in to the new compact class, Mercedes-Benz presented the concept A-Class at Auto Shanghai in April. The proportions of the A-CLASS concept car signaled well-focused dynamics.
Concept A-CLASS is presented in Shanghai. As a lead-in to the new compact class, Mercedes-Benz presented the concept A-Class at Auto Shanghai in April. The proportions of the A-CLASS concept car signaled well-focused dynamics.
Supervisory Board appoints Dr. Christine Hohmann-Dennhardt to the Board of Management. Dr. Hohmann-Dennhardt takes over the newly created division for »Integrity and Law«. Her area of responsibility includes the Legal Department, the Compliance organization and Corporate Data Protection.
Supervisory Board appoints Dr. Christine Hohmann-Dennhardt to the Board of Management. Dr. Hohmann-Dennhardt takes over the newly created division for »Integrity and Law«. Her area of responsibility includes the Legal Department, the Compliance organization and Corporate Data Protection.
At the production location of Daimler India Commercial Vehicles in Oragadam, Chennai, India, Daimler AG presents the new truck brand developed especially for the Indian market, BharatBenz.
At the production location of Daimler India Commercial Vehicles in Oragadam, Chennai, India, Daimler AG presents the new truck brand developed especially for the Indian market, BharatBenz.
Campaign "fairplay"
Campaign "fairplay"
The new Actros is presented. The heavy-duty truck of Mercedes-Benz was completely redeveloped. It is the product of more than ten years of work, over 20 million test kilometers and more than € 2 billion earmarked for investments in development and manufacturing technology.
The new Actros is presented. The heavy-duty truck of Mercedes-Benz was completely redeveloped. It is the product of more than ten years of work, over 20 million test kilometers and more than € 2 billion earmarked for investments in development and manufacturing technology.
Strategic framework agreement with Chinese Partner. Daimler AG and Beijing Automotive Industry Corporation (BAIC) sign a strategic framework agreement. A total of around € 2 billion is invested in the Joint Venture Beijing Benz Automotive Co., Ltd. (BBAC).
Strategic framework agreement with Chinese Partner. Daimler AG and Beijing Automotive Industry Corporation (BAIC) sign a strategic framework agreement. A total of around € 2 billion is invested in the Joint Venture Beijing Benz Automotive Co., Ltd. (BBAC).
First truck by Daimler and Kamaz. Daimler Trucks and the Russian truck manufacturer Kamaz present the prototype for a jointly developed truck with Daimler components in Moscow. In future, Daimler and Kamaz will work together even more closely, primarily in the area of truck driver cabs.
First truck by Daimler and Kamaz. Daimler Trucks and the Russian truck manufacturer Kamaz present the prototype for a jointly developed truck with Daimler components in Moscow. In future, Daimler and Kamaz will work together even more closely, primarily in the area of truck driver cabs.
FUSO presents heavy-duty truck with a hybrid engine. With the Super Great HEV, the FUSO commercial vehicle brand presents its first heavy-duty truck with a hybrid engine at the Tokyo Motor Show.
FUSO presents heavy-duty truck with a hybrid engine. With the Super Great HEV, the FUSO commercial vehicle brand presents its first heavy-duty truck with a hybrid engine at the Tokyo Motor Show.
Daimler and Toray form joint venture. Toray Industries, Inc. and Daimler want to manufacture and market vehicle parts from carbon fiber reinforced plastic (CFP).
Concept A-CLASS is presented in Shanghai. As a lead-in to the new compact class, Mercedes-Benz presented the concept A-Class at Auto Shanghai in April. The proportions of the A-CLASS concept car signaled well-focused dynamics.
Supervisory Board appoints Dr. Christine Hohmann-Dennhardt to the Board of Management. Dr. Hohmann-Dennhardt takes over the newly created division for »Integrity and Law«. Her area of responsibility includes the Legal Department, the Compliance organization and Corporate Data Protection.
At the production location of Daimler India Commercial Vehicles in Oragadam, Chennai, India, Daimler AG presents the new truck brand developed especially for the Indian market, BharatBenz.
Campaign "fairplay"
The new Actros is presented. The heavy-duty truck of Mercedes-Benz was completely redeveloped. It is the product of more than ten years of work, over 20 million test kilometers and more than € 2 billion earmarked for investments in development and manufacturing technology.
Strategic framework agreement with Chinese Partner. Daimler AG and Beijing Automotive Industry Corporation (BAIC) sign a strategic framework agreement. A total of around € 2 billion is invested in the Joint Venture Beijing Benz Automotive Co., Ltd. (BBAC).
First truck by Daimler and Kamaz. Daimler Trucks and the Russian truck manufacturer Kamaz present the prototype for a jointly developed truck with Daimler components in Moscow. In future, Daimler and Kamaz will work together even more closely, primarily in the area of truck driver cabs.
FUSO presents heavy-duty truck with a hybrid engine. With the Super Great HEV, the FUSO commercial vehicle brand presents its first heavy-duty truck with a hybrid engine at the Tokyo Motor Show.

Long-term growth strategy - "Mercedes-Benz 2020"

At the same time, the company decided on a long-term growth strategy: "Mercedes-Benz 2020" which is built around the expansion of the leadership claim: With the strongest brands and the best products Daimler is striving to become the Number One in unit sales in the premium segment as well from 2020 at the latest.

The year 2011 was also a very good year for Daimler Trucks : The company was able to grow its worldwide unit sales and revenues by 20 percent respectively. EBIT soared by more than 40 percent. In June 2011, Daimler presented the most important heavy-duty truck of the decade with the new Mercedes-Benz Actros, which was quickly crowned "Truck of the Year". In North America, Daimler expanded its market leadership in the segment of medium-duty and heavy-duty trucks. FUSO also managed to grow in Asia – despite the natural disaster in Japan.

Mercedes-Benz Vans posted a sales increase of around 18 percent – primarily thanks to the successful new generations of the Vito and Viano. Both models can now also be ordered in China. In addition, Daimler has also started production of the Sprinter there.

Another topic that has continued to increase in importance not only at Daimler: Integrity. Integrity is more than the formal compliance with laws and regulations. It is an ethical attitude, a kind of "inner compass", which guides the company and its employees in the right direction even in complex business situations. The creation of a new Board of Management division for "Integrity and Legal Affairs" was already decided in the preceding year. In 2011, the Supervisory Board appointed Dr. Christine Hohmann-Dennhardt as member of the Board of Management. Dr. Hohmann-Dennhardt takes over the newly created division. Her area of responsibility includes the Legal Department, the Compliance organization and Corporate Data Protection.

Mercedes-Benz S 400 HYBRID.

2008-2009.

Daimler AG: Global economic crisis and comeback.

2012 - 2015.

Key milestones for the future.

40 PS Mercedes-Simplex, 1903.

Back to overview.

From the first automobile to electric cars: The company's history.