Initiatives for women in sports and culture.

On 8 March, the company underlines its long-term engagements in sports and culture to spotlight female talent and inspire girls and women across the globe.A brand campaign kicks off the partnership with 21-year-old U.S. tennis star Coco Gauff who, in December of 2025, became the latest global brand ambassador for Mercedes-Benz. Having already won two Grand Slam singles titles and one Grand Slam doubles title, Gauff is now regarded as one of the most exceptional athletes of her generation. Mercedes Benz is celebrating Coco’s lasting impact on the tennis court and her influence on future athletes with a social media campaign debuting on International Women's Day. As an inspirational global ambassador and female voice of her era, Coco sets a powerful example of the kind of role model people look up to throughout their lives on International Women’s Day – and every day.

Mercedes Benz has taken a bold step in shaping the sport of tennis by establishing a long-term partnership with the Women’s Tennis Association (WTA). Since January of this year, Mercedes-Benz is a Premier Partner and the Exclusive Automobile Partner of the WTA. Together, both partners share the aspiration of further elevating women’s tennis for even greater impact, visibility and empowerment.

Another initiative that will go live during International Women’s Day is the “Driven by Her” collaboration with CultedXO, a new media brand that puts community and culture first. “Driven by Her” embodies the spirit of Bertha Benz who, behind the wheel of the Benz Patent-Motorwagen in 1888, was the first person to drive a car over a long distance and won the needed publicity for her husband Carl Benz’s invention. Four emerging female creators had the opportunity to interpret technological innovations of Mercedes Benz through their own creative perspectives and translate them into culture driven content.

The commitment and the initiatives reflect Mercedes Benz’s stance: the company aims to leverage the potential of highly qualified female professionals and leaders and to inspire more women and girls to pursue careers in technical fields. For example, the company takes part in numerous career and information days, offering girls and young women in particular insights into technical professions. Mercedes Benz also partners with Hacker School, a non profit organization in Germany dedicated to inspiring children and young people to engage with programming. A particular focus is placed on making the world of IT accessible to girls as well.

To highlight the range of career paths available in the automotive industry, visible role models are essential. Female early career professionals find these role models within the company: worldwide, 26.7 percent of senior leadership positions at Mercedes Benz are held by women.