Visual Handling with AI.

Handling of AI.

The digital transformation offers many possibilities and opportunities. At Mercedes-Benz, we want to seize the vast potential of new technologies such as Artificial Intelligence (AI) while acting responsibly guided by ethical standards.

We are convinced that AI can help us to shape the future in a positive way. At the same time, we are aware of the risks and uncertainties associated with new technologies. Our aim is to develop and use AI applications responsibly and to meet both ethical standards and legal requirements.. Only by doing so can we live up to our own standards, as well as those of our customers and society. Our goal is to build trust among the relevant stakeholders in our use of digital technologies.

With our AI Principles established in 2019, we at Mercedes-Benz were one of the first car manufacturers to define ethical and legal principles for the responsible development and use of artificial intelligence. Our four AI Principles are: responsible use, explainability, protection of privacy and safety and reliability. AI is already part of our products and processes. We use it, for example, to make the production of our vehicles more flexible and efficient, and to better meet the needs of our customers.

Our four AI principles.

At Mercedes-Benz, Artificial Intelligence is deployed in various areas such as development, production line, the legal department and administrative sectors. But always and everywhere, four principles apply to ensure that the technology is developed and used responsibly.

More on our AI principles
Mercedes-Benz pioneers ‘Digital First’ production.

Virtual Mercedes-Benz factories.

We are creating digital twins of our high-tech plants to increase their production efficiency and flexibility. We plan, build and test assembly areas virtually using our Digital First approach.

More about our Digital First approach
Mercedes-Benz tests ChatGPT in the digital ecosystem of production.

ChatGPT in production.

Mercedes-Benz uses AI chatbots as a voice-based analysis tool for production data to further advance the intelligent networking of humans, machines and industrial processes.

More about AI in our plants

Examples of how we work with AI and data, and how we train our employees in this field:

Digitalization.

Data security at Mercedes-Benz.

From automated driving to new services: How we use our Data Compliance Management System to ensure we handle customer data responsibly.

More about data security

 Mercedes-Benz Direct Chat.

Mercedes-Benz Direct Chat.

Our internal web app uses ChatGPT technology to give our employees fast and accurate answers. This increases efficiency and frees up time for irreplaceable human tasks.

More about Direct Chat

 By adding ChatGPT, voice control via the MBUX Voice Assistant's Hey Mercedes will become even more intuitive.

Voice control – now even smarter.

Artificial intelligence makes voice control in over 900,000 vehicles even more intuitive and intelligent. To this end, ChatGPT technology is being integrated via an over-the-air update.

More on the integration of ChatGPT

 Renaming Mercedes-Benz Group AG marks completion of realignment

Training for data and AI specialists.

We are actively shaping the digital transformation: In 2023 alone, Mercedes-Benz trained more than 600 employees to become data and AI specialists.

More on the qualifications