September 20, 2023 – Mercedes-Benz is using in the production the digital twin to plan, retool and ramp-up production of its new MMA platform at its factories in Rastatt (Germany), Kecskemét (Hungary) and Beijing (China). This “Digital First” approach enhances efficiency, avoids defects and saves time, marking a step-change in the flexibility, resilience and intelligence of the Mercedes-Benz MO360 production system.
Mercedes-Benz is initiating a new era of automotive manufacturing thanks to the integration of Artificial Intelligence, MB.OS and the digital twin based on NVIDIA Omniverse into the MO360 ecosystem. With our new ‘Digital First’ approach, we unlock efficiency potential even before the launch of our MMA models in our global production network and can accelerate the ramp-up significantly.
Virtual ramp-up of an assembly hall: Rastatt plant reduces construction time and costs
Digital twin in production: Mercedes-Benz builds virtual factories with NVIDIA Omniverse
Efficiency through AI
What if reality becomes a representation of the digital, rather than the digital being a representation of reality? Our vision in the future is getting trust in digital twins as same as we do in physical reality.
Digitalization will enable a whole new era of efficiency for the automotive industry. Using NVIDIA Omniverse and AI, Mercedes-Benz is building a connected, digital-first approach to optimize its manufacturing processes, ultimately reducing construction time and production costs.