November 03, 2023 – Mercedes-Benz is rolling out an internal web application for its employees – the Mercedes Benz Direct Chat. It uses OpenAI´s ChatGPT technology through Microsoft Azure OpenAI Service. It's a text generator that uses machine learning and natural-language processing to deliver precise and contextual answers in just a few seconds.
"AI is a booster of the digital transformation. That's why our employees should be given the opportunity to work with this groundbreaking technology and gain their own experience in a protected environment. The introduction of Mercedes Benz Direct Chat based on Microsoft Azure OpenAI Service marks a significant milestone on our way to becoming a digital company, and its utilisation will help lead us into an even more efficient future."
Mercedes-Benz supports workforce with specific training offers for AI
"Artificial intelligence won’t just support in taking over repetitive and routine tasks, it can also support more complex processes. This will increasingly free up time and capacity for more creative and more demanding activities. Every day, I’m seeing how the Mercedes Benz team is embracing this change and is learning how to make the best possible use of digital opportunities like AI. In this way, each and every one of us is investing in their own future and opening up new professional opportunities for themselves. With Turn2Learn, our company is providing employees with appropriate qualifications – including for Mercedes Benz Direct Chat."
Mercedes-Benz guarantees data protection and data security
"The question is not whether artificial intelligence will be used - but how. With Mercedes Benz Direct Chat, we’re providing our teams with an innovative solution that is both opportunity-oriented and exemplary of how to use AI responsibly. We have integrated our AI principles and data protection from the very beginning of development. Direct Chat is clear proof: By tackling future technologies in an interdisciplinary manner, seizing opportunities and keeping an eye on the risks, we can successfully shape the transformation of Mercedes Benz."