The world is in the midst of a digital transformation. We want to take advantage of the great opportunities this rapid change brings. Responsible and transparent handling of data and Artificial Intelligence are some of the standards we set ourselves. The resulting trust from important stakeholder groups is crucial to the success of our digital innovations.
As one of six focus areas, Digital Trust is therefore an essential part of our holistic understanding of sustainability at Mercedes-Benz. The mobility of the future will be shaped by digital technologies and services. They are an integral part of our vehicles. Our goal is to strengthen the trust of our customers and other stakeholders – in us as a company and in the responsible way we deal with digital innovations.
Handling data responsibly is part of our corporate digital responsibility. We are focusing on transparency, self-determination, and data security. When our engineers develop new services and products, they sit down at a table with their colleagues from the corporate data protection and legal departments so that they can find solutions together. Data protection is a key factor in connected driving in particular, and also in customers’ acceptance of this technology.
Renata Jungo Brüngger
Member of the Board of Management of Mercedes-Benz Group AG. Integrity, Governance & Sustainability