Visual Digital Trust.

Digital Trust.

The world is in the midst of a digital transformation. We want to take advantage of the great opportunities this rapid change brings. Responsible and transparent handling of data and Artificial Intelligence are some of the standards we set ourselves. The resulting trust from important stakeholder groups is crucial to the success of our digital innovations.

As one of six focus areas, Digital Trust is therefore an essential part of our holistic understanding of sustainability at Mercedes-Benz. The mobility of the future will be shaped by digital technologies and services. They are an integral part of our vehicles. Our goal is to strengthen the trust of our customers and other stakeholders – in us as a company and in the responsible way we deal with digital innovations.

For us, this is about much more than data security and data protection. Digital Trust encompasses the sustainable, responsible and ethically correct handling of data and new digital technologies such as Artificial Intelligence (AI).

Visual Handling of Data.

Handling data.

We handle business and personal data responsibly. Our intuitive and transparent services give customers an overview of their data so they can decide at any time which data they entrust to us.

Visual Handling with AI.

Handling AI.

We believe that Artificial Intelligence can help to positively shape the future and improve our customers’ mobility experience. In addition to AI’s great potential, we are aware of the risks and uncertainties associated with it.

Renata Jungo Brüngger.

Handling data responsibly is part of our corporate digital responsibility. We are focusing on transparency, self-determination, and data security. When our engineers develop new services and products, they sit down at a table with their colleagues from the corporate data protection and legal departments so that they can find solutions together. Data protection is a key factor in connected driving in particular, and also in customers’ acceptance of this technology.

Renata Jungo Brüngger
Member of the Board of Management of Mercedes-Benz Group AG. Integrity, Governance & Sustainability
Renata Jungo Brüngger.

Digital technologies, products and services are developing at enormous speed. Our aim is to help shape this development and take advantage of its opportunities. An important basis for this is our employees’ digital literacy, which we are continuously expanding and deepening through training courses, workshops and seminars. We also focus on cybersecurity, i.e. the seamless protection of our computer systems, IT infrastructure, networks and data against unauthorized access, theft, loss or misuse – because safety is an integral part of our Mercedes-Benz DNA. Our global cybersecurity implements international regulations, monitors technical protective measures, and conducts prevention. As a vehicle manufacturer, we also take account of the specific security requirements for vehicle cybersecurity, to ensure safe mobility through proactive risk management and continuous development of our security systems. Ultimately, we want to earn and confirm the trust of all people, customers, employees and investors, by handling data and Artificial Intelligence responsibly and transparently – every day anew.

Mercedes-Benz tests ChatGPT in the digital ecosystem of production.

ChatGPT in production.

Mercedes-Benz uses AI chatbots as a voice-based analysis tool for production data to further advance the intelligent networking of humans, machines, and industrial processes.

Mercedes-Benz pioneers ‘Digital First’ production.

Virtual Mercedes-Benz factories.

We are creating digital twins of our high-tech plants to increase their production efficiency and flexibility. We plan, build and test assembly areas virtually using our Digital First approach.

Mercedes-Benz Direct Chat.

Mercedes-Benz Direct Chat.

Our internal web app uses ChatGPT technology to give our employees fast and accurate answers. This increases efficiency and frees up time for irreplaceable human tasks.

Responsibility for technological progress

Responsibility and progress.

Ethical standards and Privacy by Design: How our experts address social issues as well as technical questions in the development of automated driving products and digital services.

Networking symbols.

Catena-X: Networking in the automotive industry.

Cooperation and security: Mercedes-Benz is a member of Catena-X, a network for secure, industry-wide data exchange in the European automotive industry.

Our four AI principles.

At Mercedes-Benz, Artificial Intelligence is deployed from the production line to the legal department. But always and everywhere, four principles apply to ensure that the technology is developed and used responsibly.

More on our AI principles
Digitalization.

Data security at Mercedes-Benz.

From automated driving to new services: How we use our Data Compliance Management System to ensure we handle customer data responsibly.

Mercedes-Benz Concept CLA Class – Exterior

Sustainability Report 2023.

Our Mercedes-Benz Group Sustainability Report 2023 shows milestones that we have already reached on our clearly defined path to greater sustainability.