May 19, 2022 – Mercedes-Benz today hosted a strategy update on the Côte d’Azur. This ‘Economics of Desire’ event outlined the future of Mercedes-Benz as a dedicated pure-play luxury car company and provided details of its strategic course. The company will focus even further on luxury, elevate its product portfolio, accelerate its path to a fully electric future and target structurally higher profitability.
What has always been the core of our brand is now also the core of our strategy: the luxury segment. We are further sharpening the focus of our business model and product portfolio in order to maximise the potential of Mercedes-Benz even in challenging conditions. At the heart of that is our goal to build the world’s most desirable cars.