Since your move to Mercedes, you’ve already had the opportunity to get acquainted with IT in Sales and Marketing as well as in some of our software hubs. You now have overall responsibility for Group IT and have gained comprehensive insights into our IT processes. What’s your assessment of IT at Mercedes-Benz, and where would you say the greatest challenges are at present?
Katrin Lehmann: We will only be able to build the most desirable cars in the future if we have the best IT. This goal, this aspiration, is of paramount importance! As we all know, Mercedes-Benz isn’t a startup: the company has a long history and has grown over decades. This naturally entails certain tasks, such as the need to revise and modernise older structures and systems. Above all, we are tackling the issue of data integration. A lot of data needs to be integrated even more deeply in order to boost efficiency and our ability to innovate. To improve upon this, I have launched an initiative called “Kehrwoche” – or, in English, we’re calling it “Sweep(ing Up) Week” – which encourages teams to review their systems and processes to eliminate unnecessary complexity. Clutter out, speed in. We’ve even introduced a ‘golden broom’ as an award to make it more fun and to motivate our teams (laughs). It’s all about creating a ‘clean’ basis upon which we can then build new innovations. Without a solid foundation, even the best innovations won’t be effective.