Unique museum concept
The exhibition concept itself is also an original design developed and implemented by HG Merz, Stuttgart and Berlin. On their two-hour walk through the Museum the visitors enjoy a unique journey through time covering 135 years of automotive history. They are transported by lift to the top floor, from which two tours lead back to the starting point in long curves through the extensive collection.
Through nine levels the two paths form a double helix as symbol of the genetic endowment of the brand. Seven "Legend" rooms are arranged on the first circuit. They tell the story of the brand in chronological sequence. For the second tour a host of vehicles is arranged in five separate "Collection" rooms in which, across decades, the brand portfolio and the collection are presented in all their diversity. A further special feature: for the first time the Museum now also documents Mercedes-Benz's more than 125-year commercial vehicle history.
The visitor can switch between tours at any time. Both tours end at the "Silver Arrows – Races and Records" banked corner, where the pure, unadulterated legendry of the brand becomes tangible. The exhibition is complemented by "The Fascination of Technology" section, which enables visitors to see what goes on every day at Mercedes-Benz and at the same time presents topics touching upon the future of the automobile.
The detailed picture of the Mercedes-Benz brand comprises more than 1500 exhibits, including 160 vehicles – 80 passenger cars, 40 commercial vehicles, and 40 racing cars and record-breaking vehicles.
The Mercedes-Benz Museum is the best and only place in the world where, from the beginnings down to the present, one can experience the history of the automobile and the legend embodied by the Mercedes-Benz brand in a completely new and fascinating way.