Mercedes-Benz rises to seventh position among the most valuable brands in the world.

After five years in a row at number eight, the star now shines as the seventh most important brand in the world. The renewed increase in brand value by nine percent underlines the company's consistent transformation into an iconic brand that impresses with its exceptional aesthetics, innovative technologies and integrated sustainability.

With the strategic realignment of the company in 2021, the brand’s core was also refined. From now on, the brand with the star stands for “Desire for Iconic Luxury”. The company thus combines two essential characteristics: Firstly, its strong roots as a luxury automobile manufacturer that has created numerous style-defining icons. And on the other hand, the pioneering spirit with which Mercedes-Benz, as an innovation leader, drives forward the development of the automobile. Mercedes-Benz is focusing more than ever on the radiance of the brand, which has a culture-shaping effect, and is carefully developed further while still honouring the brand's heritage. The goal is to shape the digital age by creating the most desirable vehicles and services in the world.

The US brand consulting company Interbrand has been researching and analysing the most valuable brands in the world since 1999. The top 100 are included in the annual “Best Global Brands”  study, which examines all candidates according to three criteria: “Financial performance of the brand's products or services”, “Role of the brand in the purchase decision process” and “Strength of the brand with regards to “Securing the company’s future earnings”. Interbrand was the first company to develop a brand evaluation method that was certified according to ISO 10668. The international standard set benchmarks for evaluation and meets the requirements for precise monetary brand classification.