Children have fun with the MobileKids mascot “Moki”.

Promoting safety for children and young people in road traffic

MobileKids.

MobileKids is an international Mercedes-Benz road safety initiative. For 25 years, we have been committed to enabling children and young people to travel safely and independently in road traffic around the world. In doing so, we have combined our innovative aspirations with social responsibility and contributed to the road safety of future generations.

The initiative operates in various countries and works closely with local partners. MobileKids offers diverse, advertising-free learning formats ranging from digital modules and teaching materials to practical Safety Camps and playful online content. This supports children in building fundamental mobility and road safety skills. Parents and teachers can also find freely accessible materials on the MobileKids website. The success is evident in concrete figures: Over 34,000 families have been reached in the USA since 2021; more than 24,000 children have participated in Turkey since 2013; and more than 330 schools have been involved in India, supported by over 4,000 hours of volunteer engagement from Mercedes-Benz employees.

From 2026 – fittingly in Mercedes-Benz's 140th anniversary year – MobileKids is being expanded into a global Road Safety Community, aiming to enable safe mobility for children and young people worldwide and thus create tangible social added value.

The MobileKids material, which includes downloadable learning resources , is available on the dedicated MobileKids website . Stories, interviews, and films on road safety education are also published there.

Mascot Moki visits a school class in the anniversary year.
Mascot Moki visits a school class in the anniversary year.
On the MobileKids website there is child-friendly information on the subject of road safety.
On the MobileKids website there is child-friendly information on the subject of road safety.
Short explanatory videos train children and adults to behave responsibly in road traffic.
Short explanatory videos train children and adults to behave responsibly in road traffic.
Moki ist the mascot of MobileKids and explains in one of the videos where the zebra crossing comes from.
Moki ist the mascot of MobileKids and explains in one of the videos where the zebra crossing comes from.
Mascot Moki visits a school class in the anniversary year.
On the MobileKids website there is child-friendly information on the subject of road safety.
Short explanatory videos train children and adults to behave responsibly in road traffic.
Moki ist the mascot of MobileKids and explains in one of the videos where the zebra crossing comes from.

This article was last updated in June 2026.
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