Visual Traffic Safety Initiatives.

Commitment to greater safety.

At Mercedes-Benz, we promote educational work and social projects through various initiatives to increase road safety.

We are tirelessly committed to enhancing the safety of our vehicles – both for passengers and other road users. Human behaviour, infrastructure and public emergency services play crucial roles in this equation. Through partnerships with schools, universities and non-profit organisations, we are helping to raise awareness of road safety and sustainable mobility. Our programmes and initiatives promote safe road behaviour and build a culture of safety and responsibility. These efforts are central to our vision of making the world's roads safer.

Children have fun with the MobileKids mascot “Moki”.

Fit for road traffic.

For over 20 years, our MobileKids initiative has been training children, as particularly vulnerable road users, in safe and responsible road traffic behaviour.

SAFE ROADS. Global commitment to safety and sustainability in road traffic.

Safe roads – worldwide.

Our SAFE ROADS initiative raises safety awareness through technical reports and interactive exhibits, especially in high-accident regions.

We aim to engage in improving road safety, especially in fast-growing markets such as China and India, where traffic density is increasing rapidly. Our strong brand and dense dealer network provide ideal platforms to share our many years of experience in accident research and safety technology. A new era of mobility requires new rules and behaviours that need to be understood and implemented worldwide. Only then can we come closer to our goal of improving road safety.