At Mercedes-Benz, we promote educational work and social projects through various initiatives to increase road safety.
We are tirelessly committed to enhancing the safety of our vehicles – both for passengers and other road users. Human behaviour, infrastructure and public emergency services play crucial roles in this equation. Through partnerships with schools, universities and non-profit organisations, we are helping to raise awareness of road safety and sustainable mobility. Our programmes and initiatives promote safe road behaviour and build a culture of safety and responsibility. These efforts are central to our vision of making the world's roads safer.
We aim to engage in improving road safety, especially in fast-growing markets such as China and India, where traffic density is increasing rapidly. Our strong brand and dense dealer network provide ideal platforms to share our many years of experience in accident research and safety technology. A new era of mobility requires new rules and behaviours that need to be understood and implemented worldwide. Only then can we come closer to our goal of improving road safety.
years – since 2001 – our MobileKids project has been explaining important aspects of traffic safety to children around the world.
partner schools in China have already taken part in the MobileKids programme.
people visited the safety exhibition around the SAFE ROADS Summits in India. In 2024, the project celebrates its ten-year anniversary there.