October 06, 2020 – Mercedes-Benz has announced a new strategic course that will pursue profitable growth in the luxury segment and target leadership in electric drive and car software. The new Mercedes-Benz strategy is a comprehensive program that has been designed to power the company forward technologically and financially.
Our strategy is designed to avoid non-core activities to focus on winning where it matters: dedicated electric vehicles and proprietary car software. We will take action on structural costs, target strong and sustained profitability. With this new strategy we are announcing our clear commitment to the full electrification of our product portfolio and our determination to ensure the business is fully carbon-neutral, in line with our Ambition 2039 target.
6 pillars of the new Mercedes-Benz strategy (video and text)
The new Mercedes-Benz strategy and its financial ambitions
We are set for profitable growth. Additionally we have initiated comprehensive measures to bring down the breakeven point in order to right-size our company and our operations. All measures together are designed to make our business weatherproof, address the challenges of the transformation and lead to solid profitability levels even in rough weather, with significant upside in favorable market conditions.