September 04, 2023 – The Mercedes-Benz Concept CLA Class unveiled at IAA Mobility 2023 in Munich, Germany, offers a close-to-production insight into the upcoming family of vehicles that stands at the gateway to the brand.
The Concept CLA Class is the forerunner for an entirely new all-electric segment of entry-level vehicles at Mercedes-Benz. The range will comprise a total of four new models – a four-door coupé, a shooting brake and two stunning SUVs – each with significantly elevated product substance. This new model family is inspired by a generation of car buyers who want that unmistakable Mercedes-Benz feel, with more features, even greater comfort and safety and the most advanced technology. They also seek a sustainable choice that is a cut above the rest. This hypermiler is the one-litre car of the electric age, with a range of more than 750 kilometres (466 miles) in the WLTP1 and energy consumption of just 12 kWh/100 km. Based on the MMA platform, it provides an insight into the first complete family of Mercedes-Benz electric cars developed from scratch to put our Ambition 2039 on the road, whereby we aim to achieve net carbon neutrality along the entire value chain in our fleet of new vehicles in 2039.
The technology that provides the foundation for the Concept CLA Class represents an entirely new approach for Mercedes-Benz and incorporates many learnings from our groundbreaking VISION EQXX technology programme. For instance, our engineers have maximised efficiency by driving down losses in its 800 V electric-drive system. It also features innovative battery cell chemistry as well as a high level of integration enabling excellent energy density. I am certain that our MMA platform will enable us to offer our customers in this market segment a class-defining combination of performance, sustainability, safety and comfort paired with an outstanding digital experience.