We are currently being challenged by non-automotive technologies and competitors from entirely different industries. If we are to remain the technology leader, we need to open ourselves up to ideas from the outside.
Research partnerships: Talking to the right people
We use strategic platforms to establish long-term partnerships with experts in order to address the key challenges of the future. It makes no difference to us whether these experts come from universities, research facilities, startups, or established companies — the only thing that’s important is that they be the best at what they do. Ultimately, we benefit from such cooperation as a partner on an equal footing that can exchange ideas and learn from the experience and knowledge of others.
STARTUP AUTOBAHN: Promoting entrepreneurial spirit
The STARTUP AUTOBAHN represents a special form of cooperation. This innovation platform was established by Mercedes-Benz, the Plug and Play business accelerator in the U.S., the University of Stuttgart, and ARENA2036. We work with these and many other partners to help startups grow and to validate their ideas in joint projects and mentoring programs. We ourselves benefit from the “spirit of Silicon Valley” that is nurtured in these projects and programs, and we also promote this entrepreneurial spirit among our own people.