In addition to their classic vehicle design activities, designers at Mercedes-Benz have also been designing products for the mobility, lifestyle and interior design sectors since 2010 in cooperation with selected partners under the Mercedes-Benz Style label. The objective is to transfer the brand with the star's unmistakable, progressive design idiom and high aspirations in terms of luxury and aesthetics to other areas of life. Some examples:
Luxury motorised yacht „Arrow460–Granturismo“
Futuristic pendant lamp with exclusive design
Both Artemide and Mercedes-Benz are known for their high standards of design and the creation of iconic products. Under the cooperation, my team and I have created exclusive designer pieces, which do have the potential to become a modern design icon in itself.