Protection and management of Intellectual property.

With each patent application, we make a contribution to ensuring freedom of action for the Mercedes-Benz Group and exclusivity for our products. The associated development of a portfolio of intellectual property rights and its defence against third parties is therefore an everyday task for us.

You have to be able to name what you have designed - be it a technical feature, a service, an entire vehicle or a small accessory. And if possible with a name that belongs only to us and which must not simply take over the third party.

These include not only the Mercedes-Benz star and our famous brand "Mercedes-Benz": Every day, new products are developed throughout the Group that deserve their own name.

• We ensure that these names and logos are protected by trademark law.
• Above all, however, we check whether there are already third-party rights that prevent us from using a new brand name. Because what we like, has often liked someone else.
• We support the departments of all divisions and subsidiaries of Mercedes-Benz Group AG in the development of a naming strategy and take care that the "Freedom to Operate" is guaranteed.
• We help to create brand worlds that make it easy for the customer to identify with our products: Mercedes-Benz Group AG brands are among the most valuable brands in the world.

This article was last updated in September 2024.