Connectivity and digitalization have a crucial role in future mobility. Large quantities of data are the basis for various new business models, including automated and autonomous driving, driving assistance systems, vehicle safety and new services. We are committed to using data responsibly. At the same time, we focus on the needs of our customers. Our group-wide Data Compliance Management System helps us plan, implement and monitor measures to comply with data protection regulations in this process.
Our Data Vision
Data makes it possible for innovative services to offer enhanced security and comfort, i.e. added value. It is important to us that our customers and business partners can trust that their data is handled responsibly and securely. We have defined the Mercedes-Benz Data Vision as our standard for data to be handled sustainably, responsibly and ethically correct.
Data protection is of major importance to us. We act responsibly when collecting, storing and using data. Adequate transparency regarding the handling of data is indispensable. We want our customers to know what kind of data we collect, when and for what purpose. As such, we provide them with extensive information in sales literature, on the vehicle homepage, in apps, in operating instructions and – whenever reasonably possible – directly in the vehicle as well.
It is equally important to us that our customers have the choice which services they want to use and which data they want to share – either through consent, by contract or at the push of a button. This choice allows them to selectively enable services in the Mercedes me app and to disable them again at any time, for instance.
High security standards of our customers similarly apply to data security in our vehicles. As a result, we continuously enhance data security with a view to advances in IT in order to protect data from manipulation and misuse.