Mercedes-Benz, too, is looking into the opportunities that AI applications provide for its customers and employees. Interlinked navigation systems, smart voice assistants, and autonomous vehicles are just a few examples of the potential we can leverage through targeted analysis of vast quantities of data.
Another thing is clear as well. The basic requirement for widespread acceptance of Artificial Intelligence is trust. In the past, intelligent systems were repeatedly the target of criticism. Such examples included chatbots using offensive language and discriminating facial recognition algorithms.
These cases show that the use of Artificial Intelligence requires some clear guidelines. For that reason, Mercedes-Benz – as the first of any automobile manufacturer – has established a set of principles according to which we develop and deploy AI. They are intended to strengthen confidence in our company, products and services – while at the same time providing employees with guidance for dealing with AI.