Digitalization.

Digitalization is leading to the creation of new mobility concepts and business areas. One example is automated driving. But digitalization is also penetrating all areas of our companies.

Data Governance

Data provides a basis for this by making innovative services possible that offer our customers added value. At the same time, our customers expect their data to be protected. With our data governance approach we take account of these developments.

Handling data responsibly is part of our corporate digital responsibility. We are focusing on transparency, self-determination, and data security. When our engineers develop new services and products, they sit down at a table with their colleagues from the corporate data protection and legal departments so that they can find solutions together. Data protection is a key factor in connected driving in particular, and also in customers’ acceptance of this technology.

Renata Jungo Brüngger Member of the Board of Management of Daimler AG, Integrity and Legal Affairs

Data Protection Policy