It’s no mistake to say: Mercedes-Benz has been guided by a lucky star for close to 110 years. Today our star graces cars, trucks, buses, vans, and many other products and accessories. And just like the first verses of Twinkle, Twinkle, little star almost every child knows the brand’s striking symbol.
The three-pointed star stands for premium vehicles and top quality all over the world, and it has surely helped to keep Mercedes-Benz on the Top Ten list of the world’s most valuable brands. Wordplay and jokes alluding to the Mercedes star seem to never go out of fashion. Whenever Mercedes-Benz announces a new sales record, on the following day at least one newspaper will inevitably print the headline “Mercedes reaches for the stars.”
Whenever the first vehicle of a new model series rolls off the assembly line, the headlines read “a new Star is born.” And of course the melodious voices of the Daimler Chorus of Stuttgart belong to the approximately 90 “Star Singers.” I wish that this Christmas I could swear to never again use any of those silly puns again. But I don’t want to make any promises I’m not likely to keep. So, let me instead share this corny joke with you – hoping that it will remind you of what you likely will see right in front of your favourite supermarket just before Christmas dinner: