"What about media at Daimler" - that's the job description by Cornelia Hentschel. Formeller: Senior Manager Content & Creations. Before that, she wrote board speeches at Daimler and Deutsche Post DHL, did PR at Ketchum Pleon and wrote for Deutsche Presse-Agentur, Reuters and Westdeutsche Zeitung, among others. Although reports about the often quoted small animal breeders' associations were not part of her repertoire at the time, she earned her first PR spurs with topics such as plastics recycling, turkey breeding and real wood veneer. She studied in Bamberg and London - where the circle closes - "something with media".