Mercedes-Benz is making the topic of vehicle safety the focus of its social media activities for one week starting on November 24.
The headquarters accounts on LinkedIn , Instagram, Facebook , and Twitter will post more than 50 assets with the hashtag #allforsafety. The account of the Chairman of the Board of Management Ola Källenius , as well as the accounts of the boards of directors from research and development, marketing, and sales will also be dedicated to safety during this week.
The spectrum of content ranges from interactive quiz formats and the introduction of experts from safety-relevant fields to animations and videos. The functions of the innovative Mercedes-Benz safety systems will be illustrated in entertaining and informative ways.
Following the campaign week, the Mercedes-Benz accounts will continue to post more than 40 additional assets on the topic of vehicle safety until the end of the year.