has not just a name that sounds like “Bochum”; he was actually born “deep in the West, where the sun is smogged.” Only even further West: in Duisburg. Following chapters in Bonn, Cambridge and Berlin he came to Stuttgart in 2006. At Daimler, he specialized in CEO communications, later augmented by communications strategy and employee communications. Since 2019 he has been responsible for sustainability and change communications. So that one day the sun won’t get smogged any more.